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Millennials comprise the most targeted demographic for loyalty marketers these days, and banks have taken interest. Customer experience, according to a new study from The Medallia Institute, is the single greatest influence on how consumers decide where to bank.
Of 2,000 U.S. Millennials and Baby Boomers surveyed, 63% of Millennials and 54% of Boomers cited personal experience, reviews, or recommendations as being the most influential when choosing where to open a checking account. Beyond choosing a bank, 80% of Millennials also cited....
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