BOSTON – December 1, 2009 – Mercury, a leading multi-channel marketing solutions provider, today announced Mercury Managed Services, a production management solution that lowers costs and reduces risk for direct mailers.
As new marketing channels have fragmented marketing budgets and management, large-scale direct marketing programs are often burdened with inefficient, unnecessarily high production budgets and lax data security. Mercury Managed Services is a specialized, outsourced service that leverages Mercury’s many years’ managing high volume direct mail to create a comprehensive procurement, operations management and tracking solution.
Leading Mercury Managed Services will be industry veteran and Mercury Vice President John Cappelletti, who will draw on more than 25 years of experience in direct marketing and printing management.
“In our rush to tap into the latest and greatest marketing channels, large direct mail programs—and the huge revenue opportunities they present—are being under-served,” said Chris Nolan, president of Mercury. “With John Cappelletti at the helm, Mercury Managed Services is the antidote to that problem, maximizing budgets and process control with dedicated, expert resources in an outsourced solution.”
Managed Services benefits businesses’ marketing, creative, finance, procurement and IT functions by combining a mix of print, data and direct mail management with a procurement engine that provides a proprietary technology platform for program and financial management. The result is a streamlined management process that optimizes the profitability and security of large direct mail programs.
Mercury Managed Services is designed to drive value most cost-efficiently across outside suppliers, placing the right job with the right vendor every time. Managed Services also segment-buys programs to eliminate the traditional mark-ups between suppliers. The results have convinced early users:
“Mercury Managed Services has already reduced the cost of our direct mailings by 77%, while increasing our response rates,” said Leslie Mayer, marketing manager of School Family Media Inc. “Mercury’s specialized expertise nets us the greatest profit while increasing our control of the process. And since their goal is our strategic initiatives rather than project management, we gain a partner rather than just another vendor.”
About Mercury
Mercury, headquartered in Boston, Massachusetts, is a next-generation, one-to-one marketing company. We are the next generation in three important ways. First, we have truly new and unique solutions that decrease costs and increase revenues. Second, we have turned the traditional agency business model on its head: We base our compensation on clients’ savings and/or revenue gains—meaning we focus on where we can make the most money for our clients, not where we can sell the most services. Finally, we are an enhancement to, not a replacement for, existing in-house or external partners, which enable our clients to hire us without significant political or financial concerns.www.mercury-agency.com
CONTACT:
John Cappelletti
781-844-2839