As the trend of combining virtual and brick-and-mortar customer experience is rising, McDonald’s has launched an online merchandise shop named ‘Golden Arches Unlimited’ for its U.S fans.   The web shop features McDonald’s-branded merchandise, ranging from casual apparel to festive accessories. It has more than 20 items, with a rotating seasonal selection. The winter collection includes a beanie, ornaments, a holiday sweater and more.   Since the 1980s, McDonald's has partnered with multiple fashion....

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