Maybelline New York is creating an AI Avatar to market its new Falsies Surreal Extensions Mascara. May — Maybelline’s Avatar Model — is the brand’s first attempt to merge the real and virtual worlds to market its products.
To create the avatar and virtual makeup offerings, Maybelline partnered with Ready Player Me, a leading cross-game avatar platform. Within the metaverse, users will be able to apply the makeup looks to their own avatars.
"When a mascara delivers a transformation as surreal as....