Marvel is an iconic company, a truly multimedia brand that includes games, films, TV, books, comics, and live shows. Founded in 1939 as Timely Publications, Marvel’s unprecedented film success has changed the industry.
But, until last year, Marvel didn’t have a loyalty program and until it partnered with CrowdTwist.
Julie Gerola, vice president & general manager for digital marketing & operations, Marvel, Emily Rudin, chief customer officer at CrowdTwist, talked about how Marvel’s new loyalty program is....