Personalization might be a challenge for most loyalty marketers, but for officials at Penn Station Subs, they embrace it.
“Penn Station has prided ourselves on personalization since our inception,” Penn Station Subs president Craig Dunaway told Loyalty360. “The fact that customers now want personalization, we don’t see it as a challenge, but rather, it puts us ahead of the curve. Not only in seeing their name on the app or having the ability to save favorite orders in online ordering, but being able to customize....