Amid a rapidly changing digital landscape, marketing email open-rates have now remained steady for two years.
That’s according to new third quarter analysis from direct marketing agency Epsilon and the Direct Marketing Association’s Email Experience Council, and based on billions of emails sent by about 150 brands.
“The economic recovery in the third quarter was pretty anemic, which was reflected in steady open rates and click-through rates,” said Yoram Wurmser, director of marketing and media insights at the....