Vancouver, BC – December 13, 2010 – RewardStream, a leading provider of rewards-based marketing solutions, today announced the release of Version 5.0 of their award-winning Lifecycle Marketing Platform™ (LMP). This release enables clients to engage customers through social networks and mobile devices and also gives program managers powerful real-time insight into key performance indicators.
Social marketing is an important channel for engaging with today’s consumer, so adding capabilities to facilitate the sharing of program pages and content using dozens of popular social sharing tool was an important highlight for the LMP 5.0 release. Explained Peter Oxley, RewardStream CEO and co-founder, “Integration with Facebook, Twitter and other popular social networking sites is increasingly important for acquisition and loyalty programs. RewardStream has provided clients the ability to extend their reach exponentially while helping them build their social networking profiles with program members and customers.”
Continued Oxley, “This latest release also saw huge steps forward in providing deeper native support for mobile loyalty and referral programs. We launched our first iPhone application, and a mobile web application optimized for players on Android, Blackberry and other popular smart phones. We’ve developed a prototype iPhone referral application and ported our interactive analytics Dashboarding capabilities to the smaller smartphone and iPad form factor. We’re seeing a lot of interest from clients in helping take their acquisition and retention programs mobile.”
LMP 5.0 was also extended to include a comprehensive barcode library for programs that include promotions using coupon codes and barcodes. This functionality allows program managers to reward members with electronic barcodes – whether presented on screen, in email, or on a mobile device – extending the type of reward and reducing fulfillment overhead associated with physical rewards.
Jim McCarthy, COO of 20/20 Marketing, a RewardStream partner and client, commented on this recent release: “We chose RewardStream’s Lifecycle Marketing Platform for PickPointz, our recently launched platform that brings gameplay, points, and advertising together. We needed a platform that could support a new kind of member experience on a mobile device. PickPointz “lives” as a static website, a mobile web application – optimized for Android and Blackberry – and an iPhone application. RewardStream had the right combination of expertise and extensible marketing technology to develop our program that could “live” on these multiple form factors.”
He added, “Not only does LMP have the broad functionality we needed to power our interactive game – including barcode and coupon support, key to how we present offers to players in the game – but it also has the flexibility to adapt and change as our program evolves. We’re continually seeing new ways to extend PickPointz and we are pleased to have selected a marketing platform that can grow and extend with us.”
The addition of 100% integrated real-time interactive Loyalty and Referral Dashboards has put exceptionally powerful analytics capabilities into the hands of program managers to provide deeper program insight including at-a-glance KPI monitoring (both point-in-time and vs. targets). Program administrators have instant access to powerful member analytics to power targeted member communications and engagement programs.
Concluded Oxley, “We’re seeing more clients interested in how to more deeply engage their member base – whether with new communications channels such as social and mobile or with more targeted communications to drive engagement and overall program success. Our interactive analytics are second to none not just in their ability to present key metrics at the point of decision, but also in their ability to deliver insight and drive member engagement.”
About RewardStream
RewardStream has powered reward-based marketing programs for companies across a spectrum of industries since 2000, helping companies forge deeper connections with customers through online, in-store, mobile, and social channels. RewardStream has helped clients of all sizes achieve their marketing objectives throughout the customer lifecycle, from customer acquisition and referral marketing to driving sales lift, increasing retention rates, and facilitating brand advocacy. RewardStream’s reward-based marketing solutions are fast to deploy, customizable, and highly measurable. To learn more, visit www.rewardstream.com
Contact RewardStream
Alexandra Best, VP, Marketing
RewardStream
alexandra.best@rewardstream.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
1.877.692.0040 (x1211)