The use of loyalty programs is on the rise, but marketers still aren’t connecting to their most valuable customers as well as they could be, according to a study released January 25 by the Chief Marketing Officer Council.
According to the report, more than three-quarters (78%) of consumers are satisfied with their loyalty rewards program experiences. “But we also found that 54% of people said that if their loyalty program didn’t give them tailor-made, relevant offers, they would potentially defect from the program,&rdquo....