Brand Keys’ 8th Annual Survey Shows Denny’s, Iron Man 2, and Hyundai Will Score Best with Super Bowl Fans
NEW YORK NY January 25 - Not all programs are right for all brands, even if it happens to be the Super Bowl. The 8th annual Super Bowl Engagement Survey, conducted by Brand Keys, Inc., a New York-based brand and customer loyalty research consultancy, reports that when it comes to the monetary return advertisers will get on their advertising investments in the Super Bowl, upsets are not limited to the playing field.
Five....