Marketers that integrate and analyze all available enterprise data, while applying real-time insights such analysis delivers, will ultimately deliver a better customer experience, stronger brand differentiation, and faster growth, according to a survey conducted by Teradata Applications.
More than 2,200 marketers around the world responded to the Teradata Date-Driven Marketing Survey 2013 – which examined how companies worldwide are using data to drive marketing and create sustainable competitive advantage.
Here are some key....