Global customer satisfaction in the second quarter increased 3%, to 81%, compared with the first quarter according to the “Zendesk Benchmark Q2 2013 In Focus: Customer Self-Service” report.
According to the report, the increase is due to a change in consumer and business trends. Along with the customer being more satisfied with businesses, industries that had a low customer satisfaction rate -- such as finance and insurance -- grew the most in this area. Those two industries experienced about a 6% increase, ending the second....