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Madison Reed announced new membership tiers and rewards for its Limitless loyalty program. The beauty brand recently revamped the loyalty program to feature four new membership tiers each with its own exclusive rewards that personalize offers for customers who use DIY hair coloring kits or Madison Reed Hair Color Bars.
New tiers and rewards include:
Limitless Premier (Free)
15% off color kits on auto-delivery, $10 in rewards on every $200 spent, welcome and birthday gifts
Limitless Plus ($42/year)
15% off Color Kits, $10 in rewards for every $150 spent, free shipping, 10% off all products and services, birthday gift, and one free root service at a Hair Color Bar
Limitless Pro ($40/month)
One roots service every 6 weeks, $10 in rewards for every $300 spent, 10% off all products and services, welcome and birthday gifts, early access to new products, and flexibility at any Hair Color Bar
Limitless Pro+ ($65/month)
Unlimited roots services, $10 in rewards for every $300 spent, 10% off products and 20% off services, welcome and birthday gifts, early access to new products, and flexibility at any Hair Color Bar with color to go options.
"After years of perfecting our membership models based on feedback from our clients, we're proud to introduce uniquely curated membership programs to help our customers save on hair color and reward them for their loyalty,” says Amy Errett, CEO and Founder of Madison Reed.
The new Limitless Membership series follows rapid brand growth, with Madison Reed opening 30 Hair Color Bars and $33M in venture funding. Additionally, Madison Reed expanded with Ulta and Ulta at Target offerings.
Read More from Loyalty360 on Revamping Loyalty Programs:
How to Revamp Your Customer Loyalty Program
The Value of Increasing Point Utility in Loyalty Program
What's in Store For Customer Loyalty in 2023
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