Macy’s wants to focus on an omnichannel strategy and technology by using the latest technologies with new approaches to convenience, along with rolling out a variety of new features aimed at customer satisfaction.

“Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store,” Macy’s Chairman and CEO Terry J. Lundgren said in a release. “We will continue to test, to learn, and to proceed aggressively with new ideas that excite our customers and that make shopping more convenient and fun.”

Specifically, Macy’s and Bloomingdale’s stores will be among the first retailers to take advantage of the new Apple PayTM mobile payment system on the new iPhone®6 and iPhone 6 Plus mobile devices, as well as on the new Apple Watch. The service is set to launch in October, and will cater to customers’ increasing interest in mobile payment and simple transactions through digital devices.

What’s more, Macy’s will continue efforts to make pickup and delivery as seamless as possible for its customers. Macy’s announced a pilot program set to launch this fall that will offer same-day delivery of products purchased online at Macy’s.com for cities including Chicago, Houston, Los Angeles, New Jersey, San Francisco, San Jose, Seattle, and Washington D.C. Bloomingdale’s will offer same-day delivery to customers in four major markets including Chicago, Los Angeles, San Francisco, and San Jose.

Similarly, Macy’s and Bloomingdale’s “Buy Online Pickup In Store” initiative recently completed full roll-out to all stores—adding another way the company is simplifying and providing options along the customer journey.

Integrating cutting-edge technology will also be a driving force for Macy’s and Bloomingdale’s, including:

In-store selling technology: Macy’s will test point-of-sale devices and tablets at various stores in Georgia and New Jersey that will allow store associates to engage with customers at a new level and assist with transactions. Successful attempts will be refined and implemented at more stores.

Shopping Apps: Both Macy’s and Bloomingdale’s have launched brand new shopping apps for iOS and Android, streamlining the user experience and offering gift registry management as an enhancement.

Macy’s Image Search: An innovative app out of its Idea Lab, Macy’s Image Search allows users to submit a photo of an outfit they like from everyday life, and then be matched with similar Macy’s apparel to purchase.

Macy’s Wallet/Bloomingdale’s wallet: Both Macy’s and Bloomingdale’s have introduced new mobile wallets, which house various offers and coupons digitally for those enrolled in the loyalty programs.

Shopkick: Shopkick, one of the most widely used real-world shopping apps, was tested at Macy’s flagships during the holiday season last year. Now, Macy’s plans to expand Shopkick’s shopBeaconTM technology to all stores –the largest implementation of iBeacon nationwide. The technology will allow users to receive more personalized deals, discounts, recommendations, and rewards.

Smart fitting rooms: Select Bloomingdale’s fitting rooms have installed tablets that can be used to get more product information or call a sales associate for help.

Digital Editions: This fall, Macy’s will take its physical catalog and offer it online with digital enhancements, such as increased editorial content and fashion commentary.

“Our goal remains to help our customers shop whenever, wherever, and however they prefer, and to use the entire inventory of the company to satisfy demand,” Lundgren added. “We are a multi-faceted retailer with stores, technology, Internet capability, and mobile access that come together for our customers. They are at the center of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them.”

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