Whole Foods hasn’t had a loyalty program in 30 years, but it’s ready to test the waters.
In an attempt to fend off fierce competition in the organic and natural foods category, Whole Foods plans to test a new loyalty program in Princeton, N.J., and in Philadelphia at a future time. Plans call for the program to be rolled out nationally by the end of 2015.
Loyalty360 caught up with Whole Foods Market spokesperson Michael Silverman for an engaging Q&A about the impending loyalty program.
What factors prompted Whole Foods to....