Despite a less than stellar second quarter financial performance – total sales decreased less than 1%, to $6.06 billion – Macy’s Chairman, President and CEO Terry Lundgren is confident that the company’s two main customer engagement strategies will stem the tide.
Those two strategies are My Macy’s localization initiative, which launched nationwide in 2009, and Magic Selling – which requires new sales associates to attend a three-and-a-half-hour session when they start at the company, as opposed to....