For some time now, Macy’s has been rethinking the indoor experience. It’s Story concept, which features rotating seasonal themes, has given shoppers an engaging reason to put down their devices, hop in the car, and visit a physical store. This strategy lines up with what we’ve heard from numerous brands, who say that today’s consumer is increasingly expecting in-store shopping to serve as an experience. Now, Macy’s is pushing its efforts even further by reimagining its flagship location.
Macy’s....