Partnerships
Verizon to Give Some Customers 12 Months of Free Disney+
The wireless provider “will become the exclusive wireless carrier to offer 12 months of free Disney+ for all new and existing 4G LTE and 5G unlimited wireless subscribers. The company will also offer 12 months free of Disney+ to its new FIOS home internet and 5G home internet customers.”
Customer Experience
Best Buy Takes on Amazon with Free Next-Day Deliveries
The retailer “is offering free next-day deliveries over the holidays. The expedited shipping will be available to almost everyone (99 percent of customers) and include almost everything (except heavier items like big screen TVs and refrigerators). If customers are outside of the next-day zone, they’ll still get free standard shipping.”
Pizza Hut Is Testing Plant-Based Incogmeato Sausage Toppings and Round Boxes
The QSR is testing “a new Garden Specialty Pizza that’s topped with MorningStar Farm’s Incogmeato Italian sausage, which will only available for a day in one Phoenix location. The pizza will also be served in a round pizza box, which is industrially compostable and interlocks with other boxes for stability.”
Younger Consumers More Likely to Shop at Merchants that Offer Rewards Programs
A new survey from Zipline shows that millennials and Gen Xers are more likely to shop with retailers that reward them. “Among the survey’s key findings include that younger consumers seek immediate rewards, exclusive perks, and long-term value. Millennial men seek a balance between immediate rewards and long-term value, as 30 percent prioritize the former and 30 percent consider the latter to be most important. Millennial women also most want immediate rewards, followed by exclusive perks. Among Gen X women, 45 percent say immediate rewards are most important, while 20 percent primarily seek out exclusive perks.”
Employee Engagement
To Win the Customer Loyalty Game, Southwest Airlines and Epic Games Play for Keeps
At Forbes, Stan Phelps explores how brands are able to win customer loyalty by incorporating play in the work culture. “The plethora of fun-and-loving stories floating around in cyberspace and on social channels about the customer experience on Southwest clearly demonstrates the company excels at play, fun, and humor. From newlywed surprises to flight attendants who crack jokes during flight safety announcements, Southwest makes customer satisfaction look like child’s play. And guess what? Employees love it too—Southwest boasts a rock-bottom 4 percent voluntary turnover.”