T-Mobile and MLB Partner Up to Deliver Enhanced Fan Experience During All-Star Week
In its 10th year as the Official Wireless Partner of Major League Baseball, T-Mobile is celebrating MLB All-Star Week in Seattle with a number of fan experiences. For example, fans heading to T-Mobile Park this week can experience the MLB Next App, which uses augmented reality to deliver 3D visuals over the field like ball distance and launch angle, an interactive strike zone to view and replay pitches. Additionally, to enhance fan experience, T-Mobile is teaming up with Mixhalo to deliver high-quality, low-latency audio of the live ESPN and FOX broadcasts within the app, using 5G to eliminate the delay typically experienced while listening.
“Our partnership with MLB is breaking new ground in how fans and players experience baseball, and it’s all made possible by our leading 5G network," said Mike Katz, President of Marketing, Innovation and Experience, T-Mobile. “The ABS system and MLB Next app demonstrate the power and possibilities of 5G innovation and its ability to transform the game — and there’s no better ballpark for this to come to life than at T-Mobile Park in our hometown."
Walgreens Announce myW Days, Exclusive Offers and More Rewards for myWalgreens Members
Walgreens has announced a new weeklong shopping event, myW Days, which will take place July 23-29 for myWalgreens members. The member-only event will feature a week’s worth of offers and rewards and exclusive daily deals across the entire store; totaling more than $100 in myWalgreens Cash rewards offers available per member. The ability to earn rewards will be available across thousands of products and services, with unique benefits for its most loyal members – including bonus earning opportunities and rewards accelerators.
“We’re launching myW Days to thank myWalgreens members and show how much we appreciate them,” said Linh Peters, Chief Marketing Officer of Walgreens. “We know health and wellness is personal and needs change and vary, so our loyalty program is designed to provide valuable and flexible rewards across any Walgreens purchase. We’re excited to give our loyal shoppers even more of the rewards they already know and love during myW Days.”
Target Shares Deals for Back-to-School and Exclusive Savings for Target Circle Members
To make back-to-school shopping a little easier for its customers this year, Target is offering events and discounts through its free loyalty program, Target Circle. This year the popular Target Circle event is expanding beyond school supplies to give teachers a one-time 20% discount on their entire shopping trip, in stores or online. Additionally, College students who are members of Target Circle and have a valid student I.D. can save on back-to-college essentials with a one-time 20% discount on their entire shopping trip, July 16-Aug. 26, in stores or online.
Also, until July 15, Target Circle customers can enjoy the brand’s biggest sale of the year during Target Circle Week. Members can access exclusive savings on food and beverage, beauty, everyday essentials, electronics and more.
Read More on Trends, Updates, and Industry Leaders.