Visa and Analytic Partners Collab to Leverage Marketing Analytics
Digital payment provider Visa has announced a multi-year partnership with Analytic Partners. The collaboration will focus on challenges experienced by merchants and brands, particularly in optimizing their advertising and marketing investments. The partnership leverages Visa’s extensive consumer spending data and Analytic Partners' expertise in advanced commercial analytics to create AI-driven solutions that help businesses maximize the return on their marketing spend (ROAs).
Visa Global Head of Merchant Sales & Acquiring Jeni Mundy said, “The volume of data available to merchants can be overwhelming, and if they don’t get it just right, it’s a missed opportunity for growth. Bringing together our scale and insights with Analytic Partners’ deep expertise in Commercial Analytics, we’ll enable our clients to achieve greater success in their lines of business. We’re excited to unlock the potential of new enhanced solutions for merchants in the years to come.”
With enhanced analytics, businesses can better understand how to allocate their resources for marketing and brand-building, leading to improved customer engagement and increased sales. The partnership will initially focus on the U.S. market, with plans to expand globally.
Learn more about the partnership here: https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.20896.html
JCPenney's Enhances Customer Engagement with Joy-Filled Holiday Season Lineup
Just in time for the upcoming holiday season, JCPenney is set to spread joy among America’s working families with a fun-filled lineup of new merchandise, iconic collaborations, and “Really Big Deals.” A year after investing $1B in business improvements, including revamping its loyalty program, JCPenney is promising its most rewarding holiday experience yet. Shoppers can enjoy bargains on trending merchandise, a reunion with Martha Stewart for The Martha Stewart Holiday Collection with items across several categories, including a reversible quilt set, kitchen and dinnerware, bath essentials, and more. JCPenney is also bringing back its iconic Snow Globe contest, marking the first time the giveaway has happened since 2015. The miniature will feature a beloved holiday movie character and will be available while supplies last in JCPenney stores beginning Black Friday at 5 a.m.
JCPenney Chief Merchandising and Supply Chain Officer Michelle Wlazlo said, “I’ve never been more excited about the holiday merchandise lineup we’re bringing customers – and we’re ready to be the one-stop shop for joy this season. Between stylish, quality fashion from our own suite of private brands to national brand favorites to trend-forward collaborations for all ages at great prices, I am so proud that JCPenney is making holiday fashion truly accessible.”
JCPenney also plans to focus on providing exceptional value with deals that extend throughout November and December, including discounts of up to 75% on fine jewelry and 50% off Disney toys and Levi’s. Fans watching football on Prime Video can unlock exclusive offers, while in-store shoppers can score exciting giveaways and discounts during Black Friday. With the launch of new beauty products, including Messi the Fragrance, and a partnership with stylist Larry Sims, JCPenney is gearing up to be the go-to destination for holiday shopping, offering convenience through ship-to-store services, curbside pickup, a refreshed rewards program, and free shipping with online orders of more than $49. Finally, in the spirit and season of giving, JCPenney is committed to donating more than $1M in grants to select charities from each store. Some nonprofits benefiting from the funds include Big Brothers Big Sisters, the Boys and Girls Club, and the United Way.
Learn more about all that JCPenney has to offer this holiday season here: https://corporate.jcpenney.com/2024/10/17/jcpenney-brings-more-holiday-bigger-savings-this-season-with-exclusive-new-products-collaborations-and-experiences/
Enhanced Benefits and New Ways to Level Up Coming to Alaska Airlines Loyalty Program in 2025
Alaska Airlines is revamping its Mileage Plan program with updates coming in January 2025 that will make it easier for members to achieve elite status faster and enjoy valuable perks. Members can earn elite-qualifying miles (EQMs) through more versatile activities, including award travel and credit card purchases. As members accumulate EQMs, they will unlock new milestone rewards tailored to their preferences, such as bonus miles, lounge access, or the chance to roll over EQMs to the following year. The program refresh promises more benefits and greater flexibility for travelers.
Alaska Airlines is also enhancing its partnership with Hawaiian Airlines, with plans to merge the loyalty programs into a single platform. Hawaiian Airlines joined Alaska Airlines in September. Members can already transfer miles between Alaska and Hawaiian loyalty programs at a 1:1 ratio with no fees. Additionally, Hawaiian residents will soon be eligible for a new travel program featuring exclusive discounts and perks, creating a more unified and rewarding experience for its frequent flyers and ensuring access to benefits across both airlines.
Alaska Airlines VP of Loyalty, Alliances, and Sales Brett Catlin said, “We’re on a multi-year journey to make the industry’s most generous loyalty program even more rewarding. In 2025, Mileage Plan members will have access to all-new, more frequent perks along with expanded ways to earn elite status, including on award travel. As we invest in a single loyalty platform with Hawaiian Airlines, there is even more to come later in the year.”
In 2025, Alaska Airlines will introduce new ways for members to earn EQMs faster. Members will also be able to redeem award travel with Alaska or its global partners. Cardholders of the Alaska Airlines Visa® card can also earn one EQM for every $3 spent on qualifying purchases, up to 30,000 EQMs annually. Furthermore, members can earn additional EQMs through non-airline partners, such as Lyft, Macy’s, Walmart, Best Buy, and more, making it even easier to achieve elite status.
Learn more about the perks of the Mileage Plan loyalty program here: https://www.alaskaair.com/content/mileage-plan?lid=nav:mileage-benefits&int=AS_NAV_MP_MemberBenefits_-prodID:MileagePlan
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Original Article Links:
Visa and Analytic Partners Announce Multi-Year Deal to Transform Commercial Analytics for Merchants and Brands
JCPenney Brings ‘More Holiday, Bigger Savings’ This Season With Exclusive New Products, Collaborations and Experiences
Alaska Airlines supercharges Mileage Plan for 2025 with enhanced benefits and choices including new ways to earn elite status faster than ever