bp has announced a new app designed to enhance the customer experience when fueling their vehicles and shopping in the company’s convenience store. The app is called earnify™ and was designed through consumer research findings to simplify and reward fuel and in-store purchases with an integrated, user-friendly loyalty program.
earnify allows users to earn one point for every dollar spent on fuel and two points for every dollar spent on in-store purchases at bp and Amoco convenience store locations. The points can be....