Vicious Biscuit Rolls Out New Loyalty Program App to Drive Customer Engagement
Fast-casual brunch brand Vicious Biscuit has launched Vicious Biscuit Rewards, a fully integrated digital loyalty platform that merges mobile ordering, catering, personalized promotions, and real-time analytics into one seamless ecosystem. Developed with tech partners Thanx and MomentSpark, the app is designed to enhance both dine-in and digital guest experiences by offering tailored rewards, efficient ordering, and unique perks like complimentary biscuits during weekday visits. The loyalty program goes beyond standard point collection by integrating catering orders into its rewards system. With support from companies like OLO for unified ordering and delivery and Valutec for gift cards, the platform supports consistent digital menus, pricing, and frictionless operations across all ordering channels.
Vicious Biscuit Co-Founder and CEO George McLaughlin said, “Restaurant operators must think beyond the dining room to support diverse revenue streams without compromising brand integrity. Vicious Biscuit Rewards strategically drives frequency, catering growth, and incremental sales while rewarding our loyal guests at every interaction.”
In anticipation of franchise expansion, Vicious Biscuit has prioritized scalable infrastructure from the start. The new platform equips franchise operators with real-time insights, centralized ordering systems, and tools that optimize profitability while preserving the brand’s experience. With clear early success and franchise development underway, the company is inviting multi-unit operators to join its “breakfast revolution.”
Learn more about the Vicious Biscuit Rewards program here.
City Cruises Partners With Medallia to Elevate the Digital Customer Experience
City Cruises has announced a strategic partnership with employee and customer experience platform Medallia to optimize its digital engagement. By integrating Medallia’s real-time feedback and analytics tools, City Cruises hopes to create a smoother online journey for customers, from initial interaction to post-cruise satisfaction. The collaboration reflects a broader commitment by parent company Hornblower Group to innovate within the maritime hospitality space and strengthen its customer-centric approach across its global portfolio.
Hornbrower Group VP of E-Commerce and CRM Kacy Roseberry said, “Initial digital engagement plays a vital role in shaping the tone for customers’ onboard experiences, whether that’s celebrating a special occasion, exploring iconic landmarks or enjoying a once-in-a-lifetime concert opportunity. Partnering with Medallia will enable City Cruises to listen to and act upon the voices of our users, elevating decision-making processes and ensuring the best possible interaction every time.”
With Medallia’s advanced Digital Experience Analytics, City Cruises is gaining deeper insight into customer behaviors, frustrations, and preferences across digital touchpoints. These insights allow the company to identify and address checkout issues, improve navigation, and inform decision-making. Looking ahead, City Cruises will use this partnership to drive website optimization, revenue growth, and long-term guest retention. By tracking changes in user sentiment, Net Promoter Scores, and engagement metrics, the company plans to develop customized websites tailored to each brand under the Hornblower umbrella.
Read more here.
JCPenney Enhances the Customer Experience for Back-to-School With New Fall Lineup
JCPenney is redefining fall fashion with exclusive brand drops and trend-savvy collections that offer both style and value. After a strong comeback, the iconic department store continues to cater to smart shoppers who want fashion that works for real life, at prices that make sense. With a focus on inclusivity, JCPenney delivers looks that empower every body and every budget, reminding customers why they proudly say, “Yes, JCPenney!” This season isn’t just about back-to-school. It’s a return to self-expression and confidence.
JCPenney Brand CEO Michelle Wlazlo said, “We’re not just selling clothes; we’re redefining the season. Whether you’re headed to class, the office, or just owning your daily grind, we’ve got the brands and looks to help you show up with confidence. Because looking good should never feel out of reach.”
As part of its refreshed identity, JCPenney is leaning into top-tier fashion partnerships and exclusive collections. Power brands like Nike, adidas, and PUMA bring the heat to activewear, while fashion favorites such as JS Jessica Simpson, Aeropostale, and Hurley add fresh energy to the lineup. From denim-driven streetwear to slouchy fleeces and statement outerwear, trend-forward staples are available in inclusive sizes and fits. Key looks this season include wide-leg jeans, oversized tops, fringe jackets, racing graphics, and versatile styles that seamlessly transition from morning routine to evening plans. Beyond apparel, JCPenney is enhancing the lifestyle experience with cozy dorm essentials, bold home accents, and a curated beauty lineup featuring brands like Smashbox and Olaplex.
Read more here.
Original Article Links:
Vicious Biscuit Unveils New Rewards Program
City Cruises Teams up with Medallia to Deliver a Frictionless Digital Experience That Lets Customers Set Sail with Ease
JCPenney Says It’s Time to Get Back to It – and Look Good Doing It