Urban Outfitters Enhances Customer Engagement with “Shift Happens” Campaign
Urban Outfitters recently launched a new omnichannel campaign called Shift Happens, which will span social, marketing, and retail channels with a core focus on Gen Z consumers. The initiative builds upon three phases leading into back-to-school shopping and emphasizes self-discovery, individuality, and style.
The lifestyle retailer kicked off the campaign by hosting “Space Shift,” a two-day event in collaboration with Pinterest, at The Chelsea Factory in NYC. The activation featured 10 experiences and multifunctional spaces inspired by Pinterest trends, showcasing how Gen Z can create personal sanctuaries in their home-to-home journeys. Influencers like Anya Tisdale, Kai McPhee, Morgan Maher, and Rabab curated their own Pinterest boards and brought them to life within their sanctuaries, offering attendees a blend of digital inspiration and physical reality. The event also included a live performance by R&B singer Tinashe, further enhancing the immersive experience.
“We recognize the coming of age experience can be overwhelming and filled with the unknown. Our goal is to make the transition to adulthood an empowering and inspiring journey. We hope our commitment to celebrate the extraordinary attributes that make this generation truly unique will allow us to connect to them on an authentic level. Through our Shift Happens campaign, we aim to energize and inspire by building affinity through curated apparel and lifestyle assortments while being a beacon of discovery and community for those seeking personal style in their multifaceted lives,” said Shea Jensen, President, Urban Outfitters.
Throughout the summer and fall, Urban Outfitters will continue to engage with its target consumers through additional touchpoints such as “Campus Essentials” pop-up stores in key college markets and the “UO100” initiative, which will feature creative expressions from 100 artists, musicians, and creators. These efforts aim to redefine and personalize spaces for Gen Z, promoting self-expression, mental health, and personal growth.
Learn more about the “Shift Happens” rollout here.
Gran Centenario’s Summer of Fútbol Celebration and Chief Fútbol Officer Contest
Mexican Tequila-maker Gran Centenario is celebrating the “Summer of Fútbol” with a nationwide celebration and partnerships with Copa América, the Leagues Cup, and the Mexico National Team to bring fans an unforgettable experience. As the official tequila of fútbol, Grand Centenario recently hosted a contest for fútbol enthusiasts to have a chance to compete for the title of Chief Fútbol Officer. The Gran Centenario Summer of Fútbol Sweepstakes continues through the summer with other exclusive prizes, including tickets for the Copa América finals.
To honor the growing popularity of fútbol in the United States, Gran Centenario offered one super fan the opportunity to become part of their team of legends. The Chief Fútbol Officer will join the ranks of famous players like Javier Saviola, Rafael Marquez, and Memo Ochoa and enjoy unparalleled access to the Mexican team’s training session, a private meet and greet with Hugo Sánchez, and VIP treatment at the MEXTOUR Game in Pasadena, CA.
Gran Centenario is also releasing limited edition bottles of Plata and Reposado tequilas, each featuring a QR code that offers fans the chance to win exclusive prizes through August 4, 2024. Among the prizes is a trip for two to the Copa America finals. Fans can participate by scanning the QR codes or visiting the official sweepstakes website.
Learn more about the sweepstakes here.
Shein and Temu Overwhelm Aircraft Space, Driving Up Freight Prices
The rising popularity of Chinese-owned bargain shopping apps Temu and Shein is straining the air cargo market and rapidly increasing freight rates, raising concerns about a potential capacity squeeze during the peak holiday shipping season later this year. The influx of shipments from China’s southern manufacturing hubs has intensified competition for airfreight space, with prices in June rising about 40% compared to last year, a period typically characterized by slower activity before the holiday season rush.
“If you as a shipper have not arranged or dealt with your freight forwarder on how to navigate that time, I think you might be in for quite a ride,” said Niall van de Wouw, Chief Airfreight Officer for Transportation Data and Procurement Firm Xeneta.
According to DHL’s Global Forwarding Chief Executive Tim Scharwath, Chinese e-commerce companies have expanded so swiftly that they now occupy more than 30% of cargo space on some routes out of Asia. Meanwhile, airfreight has traditionally been used for small, high-value electronics or perishables. However, Temu and Shein are filling air routes with bargain-priced clothing and household goods destined for European and North American consumers. This shift has led to a double-digit increase in exports out of Hong Kong International Airport in the first five months of 2024. Consequently, the average spot rate for air cargo transport from Southern China to the U.S. has more than doubled from 2019 levels, reaching $5.27 per kilogram in late June.
Learn more about Shein’s shipping for customers here and Temo’s shipping information here.
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Original Article Links:
Shein, Temu Are Swamping Airfreight Capacity, Sending Rates Soaring
URBAN OUTFITTERS UNVEILS “SHIFT HAPPENS” 360 CAMPAIGN FOR BACK-TO-SCHOOL SEASON
Gran Centenario Kicks Off Summer of Fútbol as The Official Tequila of the Game, and Searches for Ultimate “Chief Fútbol Officer”