Loyalty360 Reads: U.S. Soccer and Ticketmaster Agree to Long-Term Partnership, Bubbakoo’s Burritos to Award 15 Fans with Free Tacos, and UPS Leverages Robotics Technology for Increased Efficiency

U.S. Soccer and Ticketmaster Agree to Multi-Year Partnership 

With soccer’s ever-growing popularity in the United States, U.S. Soccer and Ticketmaster have teamed up to enhance the match day experience for  fans across the country. Ticketmaster will support all ticketing initiatives and solutions to enhance the match day experience and bring fans closer to must-see U.S. Soccer events. 

“Fans are the heartbeat of our business. Supporting our commitment to super-serve our passionate fans, we are excited to partner with Ticketmaster in our efforts to enhance the customer experience,” says U.S. Soccer Chief Commercial Officer David Wright. “Ticketmaster has been at the forefront of technology and innovation in this space for years, and is the perfect match as we continue to elevate and evolve as a property.” 

With the men’s World Cup coming to the United States in 2026, there will be an unprecedented lineup of soccer events available to soccer fans. Ticketmaster will support soccer lovers at every step of the ticketing experience and help drive U.S. Soccer’s fan growth through data insights and fan-first innovations. Ticketmaster’s streamlined ticketing process includes mobile app integrations to expedite the purchasing process, a 3D interactive seat map to improve seat selection and the overall fan experience. Ticket buyers will also have the ability to save tickets to mobile devices for ease of access so they can enjoy more time cheering on their favorite U.S. Soccer athletes. 

U.S. Soccer and Ticketmaster will reward fans by producing personalized content that celebrates their unwavering dedication and the unique stories of their fandom for U.S. Soccer events. This includes matches featuring the U.S. Women's and Men's National Teams, and they will also orchestrate captivating sweepstakes to craft memorable experiences. 


Bubbakoo’s Burritos to Award 15 Lucky Fans with Free Tacos 

Bubbakoo’s Burritos is exciting fans with more special promotions to celebrate the brand’s 15th anniversary. Now, the Mexican-fusion brand chain will award 15 winners of its next contest with free taco trio entrees for a year.  

In part celebrating the company’s anniversary and National Taco Day on Oct. 4, fans of Bubbakoo’s Burritos can enter for a chance to win from Oct. 2 to 8, by liking, commenting, and sharing the brand’s social media posts. The 15 winners will be announced via the brand’s social media on Oct. 11. 

“There is no better way to celebrate National Taco Day than by giving back to our loyal guests who have made the past 15 years so remarkable,” says Mimi Somerman, CMO of Bubbakoo’s Burritos. “This is our way of showing thanks to our community of fans, and we look forward to continuing to deliver exceptional food and customer service for the next 15 years and beyond.”  

Following the National Taco Day giveaway, Bubbakoo’s Burritos will launch a free-delivery promotion to continue the October festivities. From Oct. 9 to 15, guests will receive free delivery on orders placed via the Bubbakoo’s Burritos app and on the Bubbakoo’s Burritos website. The brand will also have new burrito options for the Halloween season. The Killer Burrito items include inventive menu options like The Banshee, Papi Hibachi, The Greenlight and more.  

“As we celebrate our 15-year milestone at Bubbakoo's Burritos, I am very proud of how far we've come and the incredible journey we've embarked upon,” says Bill Hart, co-founder of Bubbakoo’s Burritos. “It's a testament to our dedicated team, network of franchisees and, most importantly, our loyal fans who have embraced our flavors and made us a part of their lives. These promotions are a small token of our appreciation to our fans for being an integral part of our brand’s story.” 


UPS Leverages Automation for Improved Efficiency 

UPS is striving to promote efficiency across its locations with increased automation. Reducing repetitive tasks and physical stress for company employees is seen as a win for productivity and worker safety. UPS leadership believes these new technologies will also improve package flow and overall efficiency of the UPS network. 

“UPS has been a technology company since its founding. Innovation is in our DNA,” says Carol Tomé, chief executive officer at UPS. “We continuously look for ways to leverage technology to improve our employee experience and increase efficiency. This is how we build a better and bolder UPS that will continue to be customer-first, people-led and innovation-driven for years to come.” 

The company’s innovation strategy has long included the use of both digital and automation technologies, and this has accelerated with advancements in AI. 

Recently, UPS has made several improvements in its operations targeting specific processes that can be repetitive and physically demanding such as pick-and-place, loading and unloading, and moving irregular-sized shipments. 

  • UPS is harnessing cutting-edge pick-and-place technologies, driven by Dexterity, Fortna, and Plus One Robotics, to enhance the efficiency of its employees engaged in the repetitive task of sorting small packages. This innovation addresses the challenges posed by fluctuations in customer demand, ultimately simplifying and securing these roles while fostering an improved working experience for UPS staff. 

  • Additionally, UPS has adopted Pickle Robot’s unloading technologies for trailer unloading processes, reducing the physical strain on employees and enhancing the care and reliability of package handling for UPS customers. 

  • To further streamline demanding tasks within its operations, UPS has embraced autonomous guided vehicles (AGV), powered by Dane, Geek+, Locus Robotics, Crown, and Toyota-Raymond. These AGV technologies facilitate the seamless movement of small packages and irregular-sized shipments throughout UPS facilities, especially those that cannot be accommodated by traditional conveyor belts. This advancement significantly enhances both efficiency and safety. 

  • Furthermore, UPS is leveraging digital technologies, including Delivery Photo and Delivery Defense, to bolster the security of global deliveries. These measures effectively combat fraud, ensuring the safety and trustworthiness of each UPS delivery for customers worldwide. 

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Original Article Links:  

U.S. Soccer and Ticketmaster Announce Multi-Year Strategic Partnership to Drive Ticketing Innovation | U.S. Soccer Official Website (ussoccer.com) 

Bubbakoo's Burritos to Award Free Tacos for Life to 15 Customers | QSR magazine 

UPS Strengthens Network Capabilities and Employee Experience Through Automation | Business Wire 

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