Loyalty360 Reads: Toyota Partners with the NFL, Netflix Plans Physical Stores, Celebrity Chefs Cooking in Vegas for Race Weekend

Toyota Becomes Official Automotive Partner of the National Football League  

Toyota and the National Football League (NFL) have signed a multiyear sponsorship agreement naming Toyota as the Official Automotive Partner of the NFL. The agreement gives Toyota year-round access to NFL platforms and programming for brand communications.  

"We're thrilled to welcome Toyota, a brand that has supported both the League's media partners and its clubs, now as the Official Automotive Partner of the NFL," said Tracie Rodburg, Senior Vice President, Sponsorship Management at the NFL. "Toyota shares the NFL's strategic vision and goals, prioritizing authenticity and a commitment to their consumers, our fans.”  

In addition to football, the partners stated they are focused on developing multicultural programming that promotes diversity and inclusion.  

Toyota also currently sponsors eleven NFL teams through its network of dealer associations and has sponsored the halftime show on NBC’s Sunday Monday Football since 2006. 


Netflix Plans Physical Stores to Elevate the Fan Experience  

The TV streaming service Netflix has announced plans to open Netflix House retail stores in 2025. According to the company, the locations will offer a mix of show-related merchandise, themed dining, and live experiences. The first two stores are planned for the U.S. with global expansion to follow.  

Netflix’s loyal fanbase will have their own space to congregate and immerse themselves in their favorite shows — right down to the food on their plates. The brand experimented with the concept last summer with its Netflix Bites pop-up restaurant in Los Angeles.  

Although the brand hasn’t released further details on Netflix House stores, company Vice President, Consumer Products Josh Simon said fans can look forward to experiencing movies and shows “in new and deeper ways.”   


Celebrity Chefs Bring Exclusive Experiences to Vegas for Race Weekend  

Caesars Entertainment has recruited some of the biggest names in the culinary world for next month’s Formula 1 Las Vegas Grand Prix. Visitors to Harrah’s and Caesar’s Palace can grab dinner and cocktails with Gordon Ramsey during the race weekend. Chef Nobu Matsuhisa will be demonstrating how to make sushi at Caesar’s and Paris Las Vegas. There’s also brunch at Paris curated by restaurateur Lisa Vanderpump. On Sunday, racegoers can take another brunch with Giada De Laurentiis at the Cromwell.  

“We are thrilled to enhance the race weekend with these unique opportunities to spend time with and enjoy the impeccable cuisine from Caesars Entertainment’s superstar talent,” said Sean McBurney, Regional President of Caesars Entertainment.  

Reservations for the dining experiences are available online while they last.      


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