Loyalty360 Reads: tcc Global and MasterChef Partnership Benefits Loyalty Rewards Promotions, Best Buy Express Planned for Canadians in 2024, and U.S. Soccer Chooses Official Hotel Partner

Three Supermarket Chains Benefit from tcc Global and MasterChef Partnership 

Loyalty program solution provider tcc Global has united with the popular cooking competition TV show MasterChef to enhance the loyalty offerings provided by three grocery chains in the U.S.: the TX-based United Family division of Albertsons Companies, Inc. (United Supermarkets, Market Street, Albertsons Market, and Amigos); QFC, a Bellevue, WA-based division of The Kroger Family of Stores; and Niemann Foods, Quincy, IL.  

“More and more often, supermarket retailers are layering tcc’s loyalty rewards programs on top of their always-on fuel rewards and digital points programs. The tcc programs create urgency and share shift while enhancing the value of fuel and food rewards programs,” says Dan Dmochowski, President of North America for tcc Global. 

The Fresher for Longer campaign rolled out to the United Family division of Albertsons’ Rewards! allow members to earn extra points while redeeming digital stamps for MasterChef Food Storage products. Special games presented in the mobile app and website offer members the chance to win prizes and MasterChef products. A final sweepstakes will give the grand prize winner a dinner for six hosted by MasterChef’s Bri Baker, a contestant on seasons 10 and 12.   

Michael Silverstein, also a contestant on seasons 10 and 12 of MasterChef, is supporting QFC by sharing exclusive content in his social media posts focused on recipes using fresh ingredients from QFC while showcasing the MasterChef knife collection sold at QFC stores.  

View tcc Global’s brand partners here: https://www.tccglobal.com/brands   


Two Canadian Brands Unite in Partnership 

A partnership between Best Buy Canada and telecommunications company Bell Canada will allow the two brands to run 165 consumer electronic stores in Canada. One of Bell Canada’s subsidiaries, tech retailer The Source, will be rebranded as Best Buy Express. The smaller format will provide customers with an enhanced customer experience that includes guidance from store associates and a more friendly store layout so that products are easier to find.  

“We’re excited to collaborate with Bell on this unique venture to expand Best Buy’s presence to new communities across the country. We’re very proud of our store experience, and these updated small stores are sure to appeal to new and existing Best Buy customers,” says Ron Wilson, President, Best Buy Canada.  

“By combining Canada’s award-winning mobility and Internet from Bell and converting The Source’s extensive retail footprint to Best Buy’s leading consumer electronics experience, we’re giving customers the best of all worlds for tech and telecommunications retail in Canada,” adds Blaik Kirby, Group President, Consumer and Small & Medium Business, Bell. 

In addition to electronics, customers can access information about Bell, Virgin Plus, and Lucky Mobile mobility, as well as Internet, TV, and home phone services while shopping at Best Buy Express. Stores are planned to open across Canada in later 2024. 

Learn more about BCE here: https://www.bce.ca/about-bce/bce-overview  


Marriott Bonvoy Becomes the Official Partner of U.S. Soccer  

The U.S. Soccer Federation is partnering with Marriott Bonvoy, making the global hotel group the official hotel partner of U.S. Soccer. Specifically, the partnership will center on the SpringHill Suites by Marriott brand — 500+ locations are in the U.S. and Canada. Marriott Bonvoy Moments members benefit with access to exclusive offers featuring U.S. Soccer events.  

“Through its array of best-in-class hotels, Marriott Bonvoy and its SpringHill Suites by Marriott brand will unite our fans through enhanced travel experiences while also aligning with some of our most important organizational values, like growing the game, investing in grassroots soccer, and women’s empowerment,” says Dan Gaiman, U.S. Soccer vice president of partnership development.  

“We’re excited to partner with U.S. Soccer to elevate soccer fandom to a whole new level through unique benefits and by increasing accessibility of the sport at the community level,” adds Martha Gill, Marriott International VP for continent marketing in the US and Canada. 

This is not the first strategic partnership formed by U.S. Soccer. Other partnerships include Ticketmaster and Sportradar. While Ticketmaster was made the official ticketing partner for U.S. Soccer in fall 2023, soccer fans can also purchase tickets when using the U.S. Soccer app.   

Learn more about SpringHill Suites here: https://springhillsuites.marriott.com/   


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Original Article Links:   

tcc Global Partners with MasterChef on Three Supermarket Loyalty Campaigns 

Best Buy Canada and Bell Canada partner to deliver the next evolution of consumer electronics retail for Canadian consumers 

US Soccer announces multi-year partnership with Marriott Bonvoy 

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