Loyalty360 Reads: States Pass Data Privacy Laws

New Jersey, New Hampshire, and Kentucky Pass Data Privacy Laws
 
Kentucky, New Hampshire, and New Jersey are among several states that have recently passed privacy laws that protect consumer rights and regulate the handling of personal data.
 
New Jersey’s Data Protection Act, signed into law by Governor Phil Murphy on January 16, 2024, outlines how businesses handle consumer data. Similarly, New Hampshire’s “An Act Relative to the Expectation of Privacy,” signed into law by Governor Chris Sununu on March 6, 2024, focuses on data control and revenue thresholds. In Kentucky, Governor Andy Beshear signed the Kentucky Consumer Data Protection Act on April 4, 2024, applicable to controllers for the protection of consumer data in various business contexts.
 
These laws outline consumer privacy rights, including the right to correct, delete, access, and opt out of data processing for targeted advertising or profiling. Meanwhile, businesses must limit data collection, maintain data security practices, conduct data protection assessments, and provide privacy notices.
 
While exceptions are made for financial institutions, nonprofits, and state agencies, data collected in employment contexts is also addressed under these laws, including exemptions for background check data under the Fair Credit Reporting Act.
 
The enactment of these state privacy laws provides clear guidelines for businesses, enhancing data protection measures and granting individuals greater control over their personal information. Companies are urged to ensure compliance by understanding their obligations, implementing robust security measures, and maintaining transparency with consumers regarding data handling practices.
 
See also: 
Loyalty360 Brand Marketer Research: Impacts of Data and Privacy Regulations on Customer Loyalty and Data and Privacy Update: Experts Discuss the State of Collecting Customer Data
 
 
Grubhub Partners with Mercato for Third-Party Delivery
 
Grubhub and Mercato are joining forces to expand the availability of grocery, convenience, and alcohol merchants on the Grubhub Marketplace. The partnership will bring Mercato’s extensive inventory of over 950 merchants to Grubhub, offering customers a more comprehensive range of options for their shopping needs. Mercato’s merchants span 38 states across more than 320 cities, including major cities like New York City, Philadelphia, Los Angeles, Chicago, and Boston. Merchants will gather individual orders picked up by customers or delivered by Grubhub’s drivers. 
 
“Grubhub started as a marketplace for independent restaurants, so it’s only fitting that as we expand into the grocery space, it’s first with a partner that works with independent grocers,” said Craig Whitmer, Vice President of New Verticals at Grubhub. “By joining forces with local grocers, we’re not just delivering for our customers, but we’re delivering for small businesses to help grow their online presence. Our customers can now get more of what they need on Grubhub while Mercato’s merchants gain access and increased visibility among our customers.”
 
“We’ve developed a purposefully built inventory management and order fulfillment platform for local grocers, seamlessly integrating with over 87 point-of-sale systems, thereby enabling merchants to manage online orders effectively,” said Bobby Brannigan, CEO and Founder of Mercato. “This collaboration will stimulate increased demand for our merchants, empowering them to capitalize on the efficient system we have developed to operate a profitable eCommerce business.”
 
Customers can access a diverse selection of merchants, including delis, seafood markets, bakeries, and more, all available for delivery or pickup through Grubhub’s platform. The partnership will benefit consumers and help facilitate small businesses who want to expand their online presence and increase sales.
 
Learn about becoming a merchant with Mercato:
https://www.mercato.com/merchant
 
 
TELUS Survey Reveals Consumer Preference for Personalized Customer Experiences
 
A recent TELUS International survey highlighted the importance of personalized customer experiences. With 62% of respondents preferring personalized experiences over quicker ones, consumers emphasize the need for brands to prioritize customization. However, respondents also stressed the importance of speed. Despite this, 60% would endure a bad customer experience rather than pay more for better service. Notably, 55% believe nothing justifies a bad customer experience. The findings were conducted for National Customer Appreciation Day, which occurred on April 18.
 
“Advances in conversational AI and voice technology are revolutionizing how consumers are interacting with devices and the world around us. Brands adopting voice tech is about them leading the charge in a market that values speed, accuracy, and above all, personalization,” said Tobias Dengel, President of WillowTree, a TELUS International Company. “What better way to show your appreciation to customers than by incorporating voice-activated and AI-supported technologies to elevate customer experiences in order to not only meet but also anticipate their needs. Businesses have a small window of opportunity to be among the first to adopt voice tech and prepare their CX ecosystems for a voice-first future that will position them to lead the competition for years to come.”
 
Voice-enabled technology transforms interactions by interpreting national speech and leveraging automatic speech recognition and natural language processing. Combining voice with text and images enhances customer experiences, reducing the time spent on tasks by up to two-thirds. Multimodal voice applications could revolutionize how customers navigate digital platforms, simplifying searches and interactions.
 
Learn more about the survey’s findings here:
https://cxscoop.com/latest-news/what-do-consumers-prefer-in-cx-personalization-or-speed/
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Q1 2024 Data Privacy Review: Kentucky, New Hampshire, And New Jersey Pass Comprehensive Data Privacy Laws
 
Grubhub Brings Grocery to its Marketplace with Mercato Partnership
 
TELUS International Survey For National Customer Appreciation Day Reveals Consumer Sentiment About the State of Customer Experience

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