In 2023, Loyalty360 asked supplier-member experts to weigh in on the impact of data and privacy regulations in the U.S. and abroad—e.g., the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR)—and how these regulations could affect how brands gather and leverage customer data in support of loyalty program strategies and efforts.
Seeking an update on how brands have adapted, Loyalty360 reached out to experts partnering with brands and brand marketers to learn their....