SONIC and X Games Reunite For Salt Lake City 2025
X Games has announced the return of
SONIC Drive-In as the Presenting Partner for X Games Salt Lake City 2025, set to take place June 27 to 29 at the Utah State Fairpark. This follows SONIC’s debut as the first-ever Presenting Partner of X Games Ventura 2024 and its strong presence and sponsorship at X Games Aspen 2025. The renewed collaboration highlights the strong synergy between the X Games’ culture and SONIC’s “Live Free. Eat SONIC.” brand message, which champions self-expression, fun, and freedom.
X Games CEO Jeremy Bloom said, “X Games has always been about pushing boundaries on the course, in culture and with our partners. SONIC gets that. They don’t just show up – they bring flavor, fun, and a whole new level of fan connection. Salt Lake City is going to feel that energy in a big way this summer.”
Fans attending X Games Salt Lake City 2025 can expect immersive experiences powered by SONIC, including athlete-focused activations and interactive fan zones. The event will debut the SONIC Park Course, a custom-designed competition venue reflecting the brand’s bold aesthetic, and the SONIC Skate-In, where fans can enjoy exclusive food and drink offerings. The partnership also extends beyond the live event, with original digital content created in collaboration with athletes, reaching audiences across social media, livestreams, and broadcasts.
MOD Pizza Unveils “When Every Ingredient Shines” Campaign to Enhance the Customer Experience
MOD Pizza recently announced the upcoming launch of its nationwide campaign called “When Every Ingredient Shines” from May 28 to August 10, showcasing its dedication to quality ingredients and personalized dining. The campaign emphasizes MOD’s belief in individuality and culinary expression, elevating the customer experience through creativity and flavor. Central to the initiative are three limited-time, chef-crafted pizzas, collectively dubbed “MOD Masterpieces,” each featuring premium, thoughtfully selected toppings. The Meaty Masterpiece combines the brand’s signature tomato sauce, mozzarella, and a savory mix of pepperoni, Italian sausage, bacon, and ground beef. The Veggie Masterpiece layers vegetables like green peppers, olives, mushrooms, red onions, and vine-ripened tomatoes with aged parmesan and oregano. Meanwhile, the Posh Masterpiece is a gourmet pizza with roasted garlic, arugula, asiago, bacon, and a balsamic fig drizzle.
MOD Pizza CMO Jenn Anderson said, “At MOD, we believe every ingredient has a story—and when each one is made to shine, it enriches the entire experience. That’s why we start our mornings roasting crisp broccoli and why bold finishing touches—like our balsamic fig drizzle—make all the difference. This campaign celebrates our most flavor-forward creations yet, highlighting the quality, creativity, and personalization that define MOD.”
Along with the new menu items, MOD recently introduced nationwide catering, offering easy-to-share bundles like signature pizzas and salads, along with customizable boxed lunches. Launched in company-owned stores on May 5 and expanding to franchises on June 2, the catering service is designed for gatherings, office events, and celebrations. Additionally, MOD continues its social impact efforts through its partnership with Best Buddies, supporting inclusion for people with intellectual and developmental disabilities. The brand will sponsor local Best Buddies Friendship Walks and offer bounce-back dining incentives, reinforcing its mission to create meaningful, inclusive dining experiences beyond the restaurant.
Wendy’s Canada Celebrates 50 Fresh Years of Flavor and Community
Wendy’s Canada is marking a major milestone, celebrating 50 years since it first brought its signature square beef hamburgers to Canadian diners in 1975. Starting with its first location in Hamilton, Ontario, which still operates today, the brand has grown to nearly 450 locations nationwide. Each restaurant is franchise-owned and locally operated, reflecting Wendy’s commitment to community-rooted business practices and customer connection. To commemorate its 50 years across Canada, Wendy’s is offering its Jr. Frosty in vanilla and chocolate for 50 cents through May 24.
Wendy’s Canada VP and Managing Director, Jaime Weeks, said, “For 50 years, Wendy’s has been bringing Canadians together by serving fresh food and providing exceptional hospitality. This milestone reflects the loyalty of our fans, the dedication of our franchise partners and restaurant teams, and the strength of the Wendy’s brand. As we look to the future, we’re more energized than ever to grow and innovate as we bring more Wendy’s to more people across Canada.”
Wendy’s dedication to quality goes beyond its iconic menu. It’s also deeply invested in supporting Canadian agriculture. Around 70% of its ingredients are locally sourced, including 100% Canadian beef and chicken, as well as greenhouse-grown produce and over 45 million pounds of potatoes from Canadian family farms each year.
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