Takeda Partners With Salesforce to Enhance Healthcare Engagement Through AI
Customer relationship management platform, Salesforce, recently announced that pharmaceutical firm Takeda has chosen Salesforce’s Life Sciences Cloud for Customer Engagement. The move is expected to enhance Takeda’s collaboration with healthcare professionals by leveraging Salesforce’s unified platform. Utilizing components such as Agentforce and Data Cloud, Takeda will deploy personalized AI-driven agents to streamline and optimize functions across medical, commercial, and patient support sectors.
Salesforce Senior Vice President and General Manager of Life Sciences Frank Defesche said, “Takeda is an outstanding leader in the industry, aspiring to create better health for people and a brighter future for the world. Now, with Life Sciences Cloud for Customer Engagement, we’ll help Takeda improve provider and patient engagement and scale the impact of every team member.”
By adopting the Life Sciences Cloud, Takeda joins a growing number of pharmaceutical and biotechnology companies modernizing their engagement strategies. The platform is designed to centralize data and interactions across entire organizations, enabling a more cohesive and efficient approach. As an early adopter, Takeda will play a key role in shaping the ongoing development of this specialized solution for the life sciences industry.
Read more here: https://www.salesforce.com/news/press-releases/2025/05/19/takeda-life-sciences-cloud-customer-engagement/
Chuck E. Cheese Honored for Advancing STEM Learning Through Play
Chuck E. Cheese has been recognized as a “Best in STEM” brand for 2024–2025 and awarded the STEM.org Accreditation Trustmark, a distinction that celebrates organizations committed to fostering global STEM and STEAM (Science, Technology, Engineering, Arts, and Mathematics) education. This recognition reflects Chuck E. Cheese’s efforts in creating inclusive, innovative learning opportunities through its unique blend of entertainment and education. The accolade highlights the brand’s contributions to making learning both accessible and fun through critical thinking and problem-solving, team-based games, and play.
CEC Entertainment President and CEO David McKillips said, “We are honored to be named a ‘Best in STEM’ brand. This award affirms our commitment to inspiring kids through play, creativity, and meaningful learning. With the launch of our STEAM Field Trips and continued support for educational group events, we’re helping students stay curious and engaged all year long.”
Building on nearly five decades of edutainment, Chuck E. Cheese continues to enhance its offerings to support young learners. An initiative launched earlier this year, the STEAM-tastic Adventure Field Trips, developed with STEM.org Educational Research, integrates engaging educational content with play. Developed for kindergarten through fifth-grade students, the field trips feature interactive lessons hosted by beloved characters Chuck E. and Professor Ponder, pizza lunches, all-you-can-play games, and take-home goodies. As learning expands beyond traditional classrooms, Chuck E. Cheese has extended its impact through summer programs and fundraising events. These group activities offer budget-friendly packages for schools and nonprofits, including playtime, food, and incentives, while also serving as fundraising tools. With up to 20% of proceeds going back to organizations, Chuck E. Cheese reinforces its role as a community partner.
Learn more about Chuck E. Cheese’s STEAM-tastic field trips here: https://www.chuckecheese.com/baton-rouge-la/blogs/chuck-e-cheese-launches-steam-tastic-adventure-field-trips-accredited-by-stem-org-educational-research/
CLIF BUILDERS Expands Protein Bar Lineup to Enhance the Customer Experience
CLIF BUILDERS has unveiled three new high-protein bar innovations to fuel active lifestyles and provide great-tasting nutrition. The latest lineup includes an OREO-flavored protein bar and two flavors centered around the BUILDERS Reduced Sugar Crispy Protein Bars.
Mondelēz Director of Brand Marketing Saurabh Kaushik said, “With our BUILDERS protein bars, we’re focused on delivering purposefully crafted high-protein fuel options and developing indulgent products without artificial sweeteners. Along with our new OREO-flavored BUILDERS protein bar, we’re introducing Reduced Sugar Crispy Protein Bars, offering 5g of sugar per bar, for those looking for delicious protein fuel with less sugar to help power their active day.”
The BUILDERS OREO-flavored protein bar brings the nostalgic taste of the world’s favorite cookie to a plant-based, gluten-free, and convenient treat. Each bar contains 20 grams of protein and no artificial sweeteners, making it an ideal recovery snack without nutritional compromise. Meanwhile, CLIF BUILDERS’ newest innovation, the Reduced Sugar Crispy protein bars, is available in two decadent flavors, including Peanut Butter Chocolate and Almond Salted Caramel. Each bar comes with 16 grams of protein and five grams of sugar, also without artificial sweeteners. Priced between $1.99 and $2.19 per bar, the new CLIF BUILDERS products are now available nationwide.
Original Article Links:
Salesforce Engages with Takeda to Bring Cutting-Edge AI-Powered Customer Experience Platform to Life Sciences Industry
Chuck E. Cheese Recognized as ‘Best in STEM’ Brand
CLIF BUILDERS Brand Launches Three New High-Protein Bar Innovations