Loyalty360 Reads: September 20 | Walmart+ Hits 32 Million Members; Intuit Acquires MailChimp; and More

Walmart+ Gaining Momentum, Hits 32 Million Members
Walmart’s membership program, Walmart+, is gaining momentum and attracting younger, higher-income shoppers, according to a research note published by Deutsche Bank.

The subscription service — which launched almost exactly one year ago — has grown to an estimated 32 million U.S. households, according to the equity research firm’s monthly surveys of consumers. In the note, retail analyst Krisztina Katai said Walmart+ has hit an “inflection point” after months of slower growth.
Intuit Acquires Customer Engagement and Marketing Platform MailChimp
Global tech firm Intuit has announced that it will acquire customer engagement and marketing platform MailChimp for a staggering $12Bn as it continues to strive to become an “AI driven expert platform”.

The acquisition will allow Intuit to access MailChimp’s 13 million global users and help it deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organized and stay compliant, with experts at their fingertips.
Chewy Launches Innovative Marketplace Service for Veterinarians
Chewy, a leading online destination for pet parents and partners, is announcing the launch of a veterinarian-only marketplace designed to streamline pharmacy operations and grow veterinary clinic revenue.

This innovative new platform, called Practice Hub, provides veterinarians a complete e-commerce solution for their clients, and leverages the benefits of Chewy’s quick and reliable delivery, unparalleled customer care team, and Autoship subscription service. Veterinarians can set prices, create pre-approved prescriptions, and earn revenue when customers place an order in-clinic or purchase from them while shopping on Chewy.com.
PetSmart Launches Omnichannel Partnership with Buy Now, Pay Later Leader Afterpay
PetSmart, the largest specialty pet retailer of services and solutions for the lifetime needs of pets, announced its partnership with Afterpay, the leader in "Buy Now, Pay Later" payments, to give customers the opportunity to have flexible payment options when shopping both in-store and online.

PetSmart customers using Afterpay can make purchases and pay for them in four interest-free installments, due every two weeks. Customers receive their products upfront just like any other purchase method, but have the freedom to pay over time. Afterpay is available for all PetSmart products, as well as Pet Services like grooming, training, day camps and more.

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