Loyalty360 Reads: September 1 | Chipotle Introduces IQ Trivia Game, Free Delivery, Jersey Mike’s Introduces New Catering Program, and More

Chipotle Introduces IQ Trivia Game, Free Delivery
Chipotle Mexican Grill is launching Chipotle IQ, a trivia game that will test customer’s knowledge of Chipotle’s sourcing, ingredients, recipes, and sustainability efforts. The first 250,000 test-takers who answer all 10 randomly selected Chipotle IQ questions correctly at chipotleiq.com will receive a digital buy-one-get-one (BOGO) offer.

“Chipotle IQ allows our customers to discover Chipotle in a whole new way and rewards our most devoted brand experts,” says Chris Brandt, Chief Marketing Officer. “We’re introducing a test our fans will actually be excited to take.”

Chipotle is also offering free delivery on all orders $10 or more via the Chipotle app and Chipotle.com every Monday through September 28.
Caesars Rewards Program Offers Additional Benefits, More Hotel Options
Harrah’s Ak-Chin Casino customers have long enjoyed the benefits of the resort’s Caesars Rewards program, and they can now book hotel reservations and use their Reward Credits®at properties across the United States.
Locations in Nevada, Florida, North Carolina, New Jersey, Illinois, Louisiana, Ohio, Indiana, Maryland, Pennsylvania, California, Iowa, Mississippi, Colorado, Missouri and internationally as well are part of the program.

“Our Caesars Rewards customers have long known the value of being a part of this program and take full advantage of the benefits at resorts across the country,” says Michael Kintner, director of marketing and operations. “The expanded offerings mean our customers have even more options when it comes to hotels, entertainment and dining options.”
Alliance Data Launches Credit Program with Sally Beauty
Alliance Data System’s card services business has launched two new private label credit programs with Sally Beauty Holdings, the largest distributor of professional beauty supplies in the U.S., with revenues of approximately $3.9 billion annually.

Under the terms of the multi-year agreement, Alliance Data is providing private label card services for the company’s two business units, Sally Beauty Supply, which sells to both retail consumers and salon professionals, and Beauty Systems Group, whose Cosmo Prof stores sells exclusively to professional stylists and salons.

The card programs will offer enhanced benefits to cardmembers by accelerating the earning of rewards and other exclusive benefits that complement the existing Sally Beauty Rewards program. Cosmo Prof customers will benefit from special savings when they use their card and additional purchasing power that supports their salon business.

“The products and capabilities that Alliance Data provides, coupled with its extensive experience in multi-channel credit marketing, made them a clear choice for a branded credit partner,” says Chris Brickman, president and chief executive officer, Sally Beauty Holdings.

Alabama Compliance discourages McDonald’s sponsorship of OL
A University of Alabama football player has been asked to stop asking McDonald’s to “sponsor” him after his name, Evan Neal, was misspelled to “Evan Meal” on ESPN.

The misspelling caused Neal to jokingly solicit the restaurant chain for a sponsorship through Twitter. “Sponsor me @McDonalds,” Neal tweeted.

The University of Alabama compliance department to ask McDonald’s to not engage the college football player.
“Actually @McDonalds, please don’t do this,” Alabama’s compliance department tweeted. “At least not yet. This would jeopardize @ENeal73’s eligibility since current NCAA rules prohibit sponsorship deals for student-athletes. If that ever changes (which it may soon) we’ll be first in line for an Evan Meal!”
Jersey Mike’s Introduces New Catering Program
Jersey Mike’s Subs introduced a new catering program that provides customers with an even more meal option for gatherings.

The contact-less choices for guests include Subs By The Box, which eatures individually wrapped and labeled subs that feeds 12 people and is made up of four sub varieties; and Individual Lunch Boxes that come with a choice of two sub sizes (regular or mini), with sub sandwiches, a bag of chips and a fresh-baked cookie. A 20 oz. bottled drink can be added.

“Although planned before the pandemic, our updated catering program addresses the need for individually wrapped meal options requested by so many of our customers,” says Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “Demand right now is for catering options for small gatherings as well as for feeding essential workers.”

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