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IGA Adds New Scene+ Membership Rewards
Scene+ members can enjoy incremental value with each purchase they make at an IGA store in Quebec. With these purchases come digital stamps that can be earned for every $10 spent. The stamps are redeemable for Comptoir de Famille branded dinnerware at a maximum 97% discount. Customers can earn digital stamps through December 13 and can redeem them through December 27. Shoppers can save on eight different dinnerware items and are encouraged to collect the full range.
“We are very pleased to offer this unique and exclusive benefit to our Scene+ members. In addition to all the great reasons to use your Scene+ card at IGA, now you can also collect an entire dinnerware set at tremendous savings just in time for holiday entertaining,” commented Mathieu Hébert-Thompson, Director of Loyalty, CRM and Digital Marketing for Sobeys banners in Québec. “The initial member sign-ups, active members and awareness of our new Scene+ loyalty program exceeded our expectations, and with the addition of this special dinnerware rewards offering we are seeing registrations and engagement grow even further. Our loyal customers are showing us that they love the benefits of the Scene+ program.”
Mastercard SpendingPulse Predicts a 3.7% Increase in Holiday Spending
With the holidays ahead, Mastercard SpendingPulse has predicted that holiday shopping will increase this year by 3.7%. Looking back at the 2022 holiday shopping season, inflationary pricing did not stop holiday shoppers last year. With excess savings and rising wages, consumers were able to spend more. After years of inventory and spending habits being in flux, the 2023 season will bring a broader rebalancing across categories, channels, and sectors in alignment with macroeconomic trends.
“While the consumer of holidays past may have been a consumer trying to find footing in a rapidly shifting economy, the consumer of holidays present has taken their power back,” said Michelle Meyer, U.S. Chief Economist, Mastercard Economics Institute. “We expect these individuals to impressively navigate the holiday season, making choices and trade-offs that best suit their lifestyles.”
There are many trends that retailers should watch out for this holiday season. While digital shopping habits became the new normal during the pandemic, this season’s shopper is looking to make purchases anytime, anywhere – in-store and online. Consumers are expected to shop across multiple channels with e-commerce expected to increase +6.7%, and in-store sales to increase +2.9% YOY.
Electronics and gaming devices might be at the top of many wish lists this year as AI, immersive experiences and digital workspaces continue to evolve the way shoppers work and play. With new consoles being released, gaming shoppers may be looking to upgrade this holiday season. Electronics are anticipated to increase +6.0% YOY this season.
The Restaurant sector is expected to grow, increasing +5.4% YOY and outpacing Grocery growth (+3.9%), as consumers make plans to gather around tables and with loved ones for shared meals, activities, and festivities outside of the home.
Publix, Publix Shoppers Donate to Mobile Food Pantries
As a part of Publix Services Week, Publix and Publix grocery shoppers are focused on alleviating hunger in local communities. Publix Super Markets Charities (PSMC) supported 22 mobile food pantries in 2022. This year, these pantries are hitting the road again, bringing Publix-provided produce and other nutritious food to communities facing food insecurity throughout the Southeast. The Feeding America® partner food banks received $175,000 each from PSMC to purchase and equip their mobile units. The mobile pantries allow customers to select what they need.
To further its commitment to alleviating hunger, PSMC is donating $6 million to 36 Feeding America partner food banks and more than 300 other nonprofit organizations this year. These funds will help support organizations providing services like weekend backpack programs, food pantries and meal delivery programs.
“Helping provide food to our neighbors in need is at the heart of our philanthropic efforts at Publix,” said Publix CEO Todd Jones. “We’re thankful to Publix Super Markets Charities for their continued support of hunger alleviation efforts in the areas we serve. Their support and our work with food banks throughout the Southeast provide nourishment and better the lives of families and individuals in our communities. We’re proud to do good, together.”
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