Loyalty360 Reads: Red Cross Reveals Blood Donor Rewards Program, Sustainable Steps for McDonald’s Crew Uniforms, and IHOP Offers Pancake of the Month

A Meaningful Rewards Program Launched by the American Red Cross 

The American Red Cross recently reported a severe blood shortage, followed by the launch of its new Blood Donor Rewards program. The vital charitable organization providing lifesaving blood, platelets, and plasma seeks to encourage donations while offering thanks in the form of perks.  

The points-based program allows rewards participants to earn at least 100 points each time they donate blood, up to six times during a 365-day period. The American Red Cross has developed a formula to help determine the total amount of points earned during an individual’s donation: 

Total Points Earned for Each Donation =  

Base Points + Procedure Bonus + Blood Type Bonus + Need Based Bonus  

(terms and conditions apply) 

Procedure Bonuses can include an additional 100 points for Power Red, Platelets, or AB Elite Plasma. Blood types, such as Type O whole blood, might also earn donors additional points.  

Program participants who earn enough points can redeem up to 10 e-gift cards from a selection of merchants during the year. Alternatively, they can save up to redeem points for one American Red Cross merchandise item after the organization’s store opens in early 2025. Points do expire, and to redeem them, individuals must have a RedCrossBlood.org account or a Blood Donor App profile.  

In a separate initiative, the non-profit organization partnered with the NFL to encourage blood donations, automatically entering those who donate from January 1 – 31, 2024, in a giveaway for a chance to win a trip for two to Super Bowl LVIII in Las Vegas (terms and conditions apply). The winner will also receive a $1,000 gift card toward expenses.  

Learn more about Blood Donor Rewards here:


CiCLO® Technology Threaded through McDonald’s New Sustainable Crew Uniforms 

As part of its commitment to sustainability goals, McDonald’s is investing in new uniforms made with CiCLO technology for its team members. Fast-food restaurants typically choose polyester uniforms as they are often more durable and launder well. However, polyester “sheds” plastic microfibers during the fabric’s creation and also when washed. CiCLO technology is used to help synthetic materials — like polyester — biodegrade at rates more in line with natural fibers. The textile ingredient from CiCLO is added alongside traditional polyester and is “activated” when the uniform is exposed to microbes and water. All U.S. McDonald’s restaurants have access to the new fabric for the brand’s classic denim uniforms. 

Notably, in the past year, the burger and fries giant has taken steps to strengthen its commitment to environmental concerns, from a solar energy project in St. Landry Parish, Louisiana, to improving the McFlurry spoon — using less plastic in its creation. Crewmembers will also be provided with a reusable spindle that can be cleaned after McFurries are made. Both the smaller spoon and the reusable spindle will combat plastic waste. 

Learn more about McDonald’s efforts here:


IHOP’s New Flavor-filled Initiative: Pancake of the Month 

IHOP has introduced a Chocolate Strawberry Flavor Pancake just in time for Valentine’s Day as part of its new Pancake of the Month program beginning on February 1. The program is designed to delight guests at participating restaurants with unique flavors all year, presented in full pancake stacks, sides, and pancake combos. 

“This program demonstrates our continued efforts and commitment to innovation by providing guests with new ways to try classic favorites and menu trends. With Pancake of the Month, our culinary team got creative in the kitchen and developed a lineup of new flavors that brings IHOP’s world-famous pancakes to guests in a fresh way,” says Chef Arthur Carl II, Vice President of Culinary, IHOP. 

Guests who are part of the International Bank of Pancakes’ Rewards Program will earn additional PanCoins when ordering the Pancake of the Month 2+ times during the month through the restaurant’s annual loyalty challenge. Program members will also earn an additional 100 PanCoins if they order the Pancake of the Month every month for a year. Restrictions apply during the loyalty challenge.   

Learn more about the International Bank of Pancakes’ Rewards Program here:


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

Giving is Rewarding: Red Cross’ New Blood Donor Rewards Program 

McDonald’s invests in sustainable team uniforms made with technology that makes synthetic fibers biodegradable 

IHOP Launches Pancake of the Month Program Featuring New, Craveable Flavors Each Month, Including a Loyalty Offer for Guests Who Try All Flavors 

Recent Content