Loyalty360 Reads: Perkins Rebrands and Plans Enhanced Customer Experience, White Castle Touts “Night Castle” Initiative, and PDQ Rolls Out Kiosks in Restaurants

Perkins Restaurant & Bakery Rebrands as Perkins American Food Co.   The former Perkins Restaurant & Bakery announced at its 2024 Brand Conference held in Minnesota that it is rebranding to become Perkins American Food Co. The brand that serves up American classics like homestyle apple pies and pancakes has unveiled a “vintage fresh” redesign, introducing a new logo and modern restaurant aesthetics while maintaining its core values of value, quality, and service.  “Perkins is an American-born brand....