Pacers Sports & Entertainment Partners with Salesforce to Enhance Fan Engagement Through Agentforce
Pacers Sports & Entertainment, which owns the Indiana Fever and Indiana Pacers, has partnered with Salesforce to enhance fan engagement through the use of Agentforce, Salesforce’s new agentic AI platform. The move comes as the Indiana Fever experiences unprecedented momentum, with record-breaking ticket sales, merchandise growth, and a 265% increase in game attendance. By leveraging Agentforce, Salesforce Marketing Cloud, and Data Cloud, PS&E aims to deliver deeply personalized experiences to fans at scale, using AI to automate content creation, marketing, and outreach.
With Salesforce’s technology, PS&E is creating unified fan profiles by integrating data from ticketing, merchandise, service history, and digital engagement. This enables the organization to understand fan preferences and tailor communications accordingly. Agentforce automatically generates personalized messages such as birthday discounts, game day offers, and merchandise alerts without requiring manual input.
The implementation of Agentforce and Data Cloud will also support PS&E’s upcoming “ONE loyalty program,” a centralized digital experience that combines access to tickets, rewards, merchandise, and event content. This unified app experience will extend beyond the Indiana Fever to all PS&E entities. PS&E leadership views this partnership with Salesforce as a foundational step in building one of the most valuable fan engagement ecosystems in professional sports.
Learn more here: Indiana Fever, Pacers Sports & Entertainment Tap Salesforce to Scale Fan Engagement with Agentic AI
Baskin-Robins Introduces Parent Pass Promotion
Baskin‑Robbins is rolling out its limited-time Parent Pass promotion to give parents a sweet midday breather during the hectic stretch between school ending and summer camp beginning. Until June 27th, on weekdays only, members of Baskin‑Robbins Rewards can enjoy a scoop of any flavor for just $1.99 at participating U.S. locations. The brand’s marketing lead, Nicole Boutwell, described the offer as a “scoop-sized sigh of relief” — an indulgent, legitimate break that helps frazzled parents survive those long pre‑camp weeks.
“The days between the last school bell and the first day of summer camp can be long, loud, and full of 5 a.m. wake up calls,” said Nicole Boutwell, Vice President of Brand Marketing & Culinary at Baskin-Robbins. “That’s why we’re giving parents a break with the Parent Pass.”
The Parent Pass is framed as a win-win: kids get their ice cream fix and parents can sneak in a moment of calm with theirs too, no judgment necessary. Each member is allowed one redemption per day.
Learn more here: Baskin-Robbins Gives Parents a Sweet Summer Break with New “Parent Pass” Promotion
Dick’s Sporting Goods Partners with Uber Eats
Dick’s Sporting Goods has partnered with Uber Eats to offer on-demand and scheduled delivery of sporting goods, footwear, apparel, team gear, golf equipment, and outdoor essentials. Available from more than 800 locations nationwide, Uber Eats users can now schedule deliveries for orders at Dick’s Sporting Goods. To celebrate, Uber is offering up to 30% off select items for a limited time, as well as enjoy other perks, such as free delivery on eligible orders.
This move extends Dick’s commitment to an omnichannel shopping experience, aimed at meeting customer needs quickly—whether grabbing last-minute sports items, upgrading golf gear, or picking up tailgate supplies. Scott Casciato, VP of Omni‑channel Fulfillment & Strategy at Dick’s, emphasized that this partnership enhances their ability to serve athletes better by delivering gear when it’s needed most.
For Uber Eats, the collaboration represents continued growth beyond meal delivery. It strengthens their retail offerings and reinforces Uber Eats’ position as a go‑to destination for everyday needs.
Learn more here: Dick's Sporting Goods Joins Uber Eats Platform