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Corporate Social Sustainability
Hyatt Launches Three Global Initiatives to Significantly Reduce Single-Use Plastics
Hyatt is announcing a series of initiatives to reduce waste at Hyatt hotels globally, including introducing large-format bathroom amenities and reducing single-use water bottles by June 2021. The following initiatives will be introduced as soon as possible in properties around the world, and no later than June 2021 include transitioning to large-format bathroom amenities to replace traditional small bottles, increasing the number of water stations in key public spaces at hotels for guests who wish to refill reusable water bottles, and serving water in carafes or other containers for meetings and events. Other recent global initiatives have included removing plastic straws and drink picks and making alternative options available only by request at Hyatt hotels, and increasing the use of compostable, recyclable, or recycled content packaging for to-go food containers.
Loyalty and Rewards
Nearly Half of Airline Loyalty Program Members Still Don’t Know How to Redeem Rewards, J.D. Power Finds
Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem the awards they earn. According to the J.D. Power 2019 Airline Loyalty Program Satisfaction Study, nearly half (45 percent) of program members say they do not understand how to redeem their miles and/or points. This lack of understanding has a significant negative effect on overall customer satisfaction. “This is the third year in a row that we’ve seen airline loyalty program customer satisfaction hampered by a widespread lack of understanding of how to extract the most value from the programs,” said Michael Taylor, Travel Intelligence Lead at J.D. Power. “Many airlines are evaluating the success of their loyalty programs based on dollars spent by travelers rather than on miles flown. That’s a significant shift away from rewarding frequent travelers and toward rewarding high spenders.”
Caesars offering free parking to some rewards members
Caesars is known for having one of the best loyalty programs of any casino company. This week, the company announced that Las Vegas locals who are in a select Caesars Rewards tier can receive free parking for two months. Caesars Rewards members that are currently gold tier members can upgrade to the platinum tier for a limited time “in celebration of the holiday season.” This upgrade includes free parking at all Caesars’ Las Vegas resorts, discounted rooms, the ability to transfer reward credits and other benefits. Guests can upgrade between now and Dec. 31. The upgrade will be valid from Dec. 1 through Jan. 31 of next year.
EBay to Sell StubHub to Geneva-based Viagogo; Deal to Create Global Tickets Giant
EBay said it agreed to sell its StubHub business to Viagogo Entertainment Inc. for $4.05 billion, a deal that would create a global ticketing giant in the booming live-events business. StubHub and smaller rival Viagogo are already among the largest players in the growing secondary market for sports, music and live-entertainment tickets, in which brokers and fans resell tickets purchased from primary vendors such as Live Nation Entertainment’s Ticketmaster. While StubHub and Viagogo are both big online ticket resellers, StubHub is mostly present in North America, whereas closely held Viagogo is a significant competitor internationally—particularly in the U.K. and Europe. The deal would give the companies, which together sell hundreds of thousands of tickets daily across more than 70 countries, the benefit of scale in a $10 billion global resale market.
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