Loyalty360 Reads: November 17 | Real Madrid and Adobe Partner; Drizly Teams With 7-Eleven; and More

Real Madrid and Adobe Partner to Bring Global Fans Premium Entertainment Experiences
Adobe announced a partnership with Spanish sporting giant Real Madrid C.F., to accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand. Using Adobe Experience Cloud, Real Madrid will connect fans from around the world through an immersive sports entertainment experience, both on and off-line.

Real Madrid is one of the highest valued football clubs on the planet and boasts one of the world’s biggest sporting fan bases, with a global reach that exceeds even the largest entertainment and lifestyle brands. By selecting Adobe, Real Madrid is transforming its approach to fan engagement by creating deeper connections anywhere – from in-stadium to at home – driving better experiences, loyalty, and growth across the world.

Drizly Teams With 7-Eleven To Offer On-Demand Alcohol Delivery From Over 1,200 Stores
Drizly, North America's largest alcohol e-commerce and on-demand delivery platform, today announced its collaboration with 7-Eleven, the country's largest convenience retailer, to deliver alcohol to adults of legal drinking age in under 60 minutes from over 1,200 7-Eleven® stores.

"We are incredibly excited to partner with the nation's leading convenience retailer to further our mission of being the go-to place for people to shop alcohol," said Cathy Lewenberg, Chief Operating Officer at Drizly. "Drizly offers customers the most convenient way to browse and buy the best selection of beer, wine and spirits online, and collaborating with 7-Eleven expands the ease of our on-demand alcohol delivery to new markets and regions across North America."

LG And Tennessee Titans Host 'Second Life' Tailgate
As part of their multi-year partnership, LG Electronics USA – a leader in laundry innovation and fabric care – and the Tennessee Titans hosted a clothing drive ahead of the game against the New Orleans Saints on Nov. 14th as part of LG's "Second Life" campaign that was designed to help people reduce their fashion footprint and give back to the community by taking responsible action through fabric care, clothing donations and upcycling. 

As the official home appliance and television partner of the Tennessee Titans, LG's Second Life clothing drive is just one of initiatives surrounding the brand's larger multi-year partnership with the Titans, which focuses on supporting Tennesseans and giving back to the community where both organizations work and live.
Mastercard SpendingPulse Anticipates 10% U.S. Retail Sales Growth Thanksgiving Week
With holiday cheer in the air and shoppers returning to stores in force, U.S. retail sales during Thanksgiving Week are expected to grow 10.0% YOY and 12.2% YO2Y, excluding auto and gas. According to Mastercard SpendingPulse, which measures overall retail sales across all payment types including cash and check, e-commerce is also expected to experience sustained growth, increasing 7.1% YOY and 50.2% YO2Y for the week running November 22 through November 28.

With supply chain challenges straining product availability, elevated inflation and consumers creating unprecedented demand for goods, this holiday season is shaping up to be a seller’s market for retailers.

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