Nisqually Markets Enhances the Customer Experience With New Loyalty App
Nisqually Markets has introduced the Go! Nisqually Markets mobile app to enhance customer convenience while rewarding loyalty and delivering added value. The app integrates the Liquid Barcodes loyalty platform with the company’s existing systems. Its core features revolve around subscriptions, customer rewards, and gamification. Nisqually Markets first unveiled its loyalty program last fall and is now expanding it to better engage customers and promote brand loyalty.
Sam Roark, Director of Retail Operations at Nisqually Markets, said, “At Nisqually Markets, we are committed to creating meaningful customer experiences. The Go! Nisqually Markets app is a testament to that commitment, offering rewards, savings, and convenience to show our appreciation for the customers who support us every day.” Roark added, “The Go! Nisqually Markets app delivers an array of benefits, including the ability to earn and redeem rewards, access drink subscription plans, and participate in fun features like Spin-to-Win games. This new program ensures that every visit to Nisqually Markets is not only convenient but also a rewarding and engaging experience for every customer."
The Go! app offers a range of benefits, including personalized marketing campaigns that cater to individual preferences, and a variety of rewarding incentives. These include product-specific reward cards (buy seven, get one free), daily prize games, birthday and registration discounts, and friend referral rewards. Additionally, the app features subscription programs for coffee and fountain drinks, encouraging repeat visits and consistent customer engagement. Real-time analytics, provided by Liquid Barcodes, will help the company optimize its marketing efforts and improve store operations by understanding customer behavior.
Learn more about the Go! Nisqually Markets loyalty app here: https://www.nisquallymarkets.com/go-nisqually-markets
Walmart Partners With Helios AI for Price Forecasting
Walmart plans to introduce software designed to assess climate risks and forecast prices for agricultural commodities, including produce. The retailer is partnering with Helios AI for the tool to improve Walmart’s ability to evaluate medium- and long-term climate risks across its global agricultural supply chain. The partnership is part of Walmart’s ongoing efforts to enhance its sustainable sourcing practices and strengthen the resilience of its food supply chain.
Walmart operates over 4,600 stores across the U.S. and manages a massive daily produce inventory. As the company works to reinforce its food supply chain, it faces challenges such as the unpredictable weather patterns that have been identified by the USDA as a major cause of food loss. Up to 30% of food is lost between agricultural production and harvest due to inclement weather. Helios AI’s platform will offer the ability to predict weather up to a year in advance.
Additionally, the platform will allow Walmart to access historical price data and future price estimates, providing more detailed insights for decision-making. Helios AI’s involvement with Walmart began after the company won Walmart’s 11th annual Open Call competition for entrepreneurs, where Helios AI became the competition’s first software winner.
Read more here: https://www.newfoodmagazine.com/news/248605/walmart-partners-with-helios-ai-to-climate-proof-global-agri-food-supply-chains/
Knorr Enhances Customer Engagement With “Deliver Better” Campaign
According to the “How Spoiled Are Consumers With On-Demand Delivery” study, nine out of 10 people had a bad experience with food delivery, while just over one-third of them expect to receive their delivery order within a half hour. Unfortunately, fast food delivery fails, such as cold, poorly assembled meals or missing toppings, are a common frustration for many consumers. Knorr has unveiled its Deliver Better campaign to encourage consumers to swap out these delivery disasters for quick and delicious home-cooked meals, using Knorr’s easy-to-make recipes featuring their rice, pasta sides, and bouillon products. Knorr hopes the campaign will inspire people to recreate meals like classic burgers, chicken tacos, and baked chicken parm at home, in just about the same time it would take for fast food delivery to arrive.
Knorr North America Chief Marketing Officer Gina Kiroff said, “We’ve all been there: we’ve waited hungrily for a fast food delivery that misses the mark before it’s even in your hands. Knorr believes in turning those moments of disappointment into opportunities for creativity. Whether it’s a burger that's falling apart or a taco that’s missing key ingredients, we’re showing people how easy it is to recreate these meals at home, without the delivery hassle.”
Knorr is making it easy for people to participate in the Deliver Better campaign by offering a limited-time giveaway of $50 grocery gift cards. Fans can enter by following Knorr on TikTok or Instagram and sharing their own fast food fail stories. Additionally, entrants should comment on one of Knorr’s partner posts, including LaFontaine Oliver, Zach Jelks, Megan Homme, or Kate Norkeliunas.
View the Deliver Better sweepstakes page here: https://unileversweepsrules.com/knorrdeliverbetter