Mini and BMW Rated First and Second on Brand Loyalty List
According to JudgeService research that surveyed 28,800 car buyers, Mini topped the list for OEMs, or original equipment manufacturers, for brand in-market loyalty. The vehicle achieved top ranking for the second year. Meanwhile, BMW took the second spot in the UK in terms of brand loyalty. The study looks at buyer preferences of those who make an initial inquiry with a franchised dealership but end up buying from another dealership despite sticking with the same make and....