Loyalty Programs

Giant Tiger Expands Loyalty Program
Giant Tiger Stores Ltd. has expanded its popular loyalty program, GT VIP, to the Atlantic and Quebec markets. Through GT VIP, members receive perks such as exclusive contests, sweepstakes, restaurant, and sporting event savings. “GT VIP provides us an effective way to connect with our consumers and engage with them digitally and in-store,” said the franchise’s President and Chief Operating Officer Paul Wood. “Providing expanded opportunities through this initiative will help current and future clients make our store the retailer of their choice.”
 
Travel

Qantas Limiting Frequent Flyer Rewards Online Store
Qantas announced that it would be limiting the number of products Frequent Flyer members can buy on its online store to two items per day. The airline has also removed $500 and $250 Myer gift cards, leaving Frequent Flyer members only able to use points to redeem $100 or $50 vouchers for the department store. In a statement, Qantas shared, “Due to uncertainty of supply on many of our products, we’ve introduced a limit of 2 items per product for each member per day. We’ve done this to ensure the availability of as many of our products, to as many of our members as possible.” On Qantas’s online rewards store, Frequent Flyer members can use points already earned to purchase anything from Apple accessories to kitchen appliances and bottles of wine. 
 
Retail

American Eagle Proves Strength with Aerie’s Brand Success
The AerieReal Summit in New York City on International Women's Day (March 8) was sold out, despite growing fears around the COVID-19 coronavirus outbreak. The impressive attendance at Aerie's event shows how much brand power and customer loyalty the lifestyle retailer has developed. In a challenging retail space, American Eagle continues to grow its business steadily. While the impact of COVID-19 and its ripple effects will likely impact consumers’ discretionary spending in the near term, American Eagle's robust position within retail and its brand strength should allow it to resume its growth trajectory once the outbreak subsides.
 
Technology

Virtual Training Apps Rise in an Increasingly Growing Youth Sports Market
Youth sports is a $19 billion – and growing – industry, and the impacts of canceled games and practices have been felt across the country. As teams, organizations, players, and parents search for alternatives, many have turned to virtual training and mobile apps to fill in for in-person trainings and practices temporarily. In just the past week, those companies dedicated to meeting the sports education, practice, and training needs of young and amateur athletes through technology have seen their products skyrocket in popularity. For example, apps like Techne Futbol, which features guided curriculum, progress tracking, and competitive elements like leaderboards, climbed to the sixth spot on Apple’s sports app top charts. The app was developed by long-time pro and former U.S. Women’s National Team player Yael Averbuch.
 
Corporate Social Responsibility

Citi Foundation Providing $15M to Support COVID-19 Relief Efforts
Last week, The Citi Foundation announced that it would provide $15 million to support COVID-19 relief efforts globally, including donations to the COVID-19 Solidarity Response Fund, No Kid Hungry, and additionally international, country-specific efforts that have been severely impacted by the recent outbreak. Citi CEO Michael Corbat said, “These funds are just a first step in helping to support those immediately impacted by this crisis, including healthcare workers on the frontline and the foodbanks in the U.S. that are feeding our young people. This unprecedented situation demands that we continue to respond thoughtfully and decisively using the breadth of our philanthropic efforts and our core business activities.”

In addition to these philanthropic efforts, Citi is offering assistance to impacted customers in the U.S. through a range of measures, including fee waivers for Citibank customers, hardship programs, and additional small business support, such as extended banker availability.
 

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