Lyft and United Introduce “Pay with Miles” for Rides
Lyft and United Airlines have launched a new “Pay with Miles” feature, allowing U.S. riders to redeem MileagePlus miles directly for Lyft rides. This marks the first time an airline and rideshare company have enabled both earning and redeeming loyalty currency within a single ecosystem, creating a more seamless connection between air and ground travel.
The new feature builds on an existing partnership that already lets users earn miles on Lyft trips. Riders can now choose to pay entirely with miles or split the cost between miles and cash, adding flexibility and real-world utility to airline rewards. Earning rates vary by ride type, with higher rewards tied to premium and airport rides, reinforcing the travel-focused nature of the partnership.
Overall, the collaboration reflects a broader trend of loyalty programs expanding beyond traditional travel categories into everyday experiences. By integrating rideshare payments into MileagePlus, United and Lyft are aiming to increase engagement, deepen customer loyalty, and make rewards more immediately usable—turning points and miles into a more practical currency for daily transportation.
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Expedia Taps IShowSpeed to Redefine Gen Z Travel
Expedia has launched a global partnership with IShowSpeed aimed at reshaping how Gen Z discovers and books travel. The campaign positions the creator as Expedia’s official travel partner, leveraging his massive audience, of over 150 million followers, to build a new kind of travel community centered on real-time, creator-driven content.
The collaboration kicked off with a 12-hour livestream event following IShowSpeed on a fast-paced, one-day journey across four Caribbean destinations, blending entertainment with travel inspiration. Rather than a traditional influencer endorsement, the campaign focuses on immersive storytelling, allowing fans to experience destinations alongside the creator through livestreams, social content, and interactive elements.
At the center of the initiative is a custom digital hub, Exspeedia.com, where users can explore content, plan trips, and book travel inspired by IShowSpeed’s journeys. The platform also includes gamified features, voting on future destinations, and sweepstakes opportunities—such as the chance to meet the creator in person—bridging the gap between digital engagement and real-world travel.
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here.
Grubhub Launches “Gold Days” Deals Event
Grubhub has launched its annual “Gold Days of Grubhub+,” a month-long member appreciation event designed to reward its most loyal subscribers with exclusive savings and perks. Running throughout May, the campaign offers Grubhub+ members access to thousands of deals, including discounts, buy-one-get-one offers, and free menu items from both national chains and local restaurants.
The event is structured as a multi-week promotion with rotating offers and themed deal drops, giving members new incentives to engage each week. Beyond restaurant delivery, the promotion extends into grocery and meal kit categories through partnerships with services like Instacart and Blue Apron, broadening its value proposition to cover everyday needs.
In addition to delivering value for existing members, Gold Days also serves as a major acquisition and marketing push for Grubhub+. The campaign is supported by a large-scale, integrated advertising effort across digital, social, and video channels, highlighting the breadth of savings and encouraging new users to join the subscription program with promotional pricing and limited-time offers.
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here.