Lowe’s Uses Kids Events and Loyalty to Reach Younger Shoppers
Lowe’s is leaning into family-focused experiences and a refreshed loyalty strategy as Americans delay homeownership and major renovation projects. The retailer is trying to stay top-of-mind with younger shoppers by creating more reasons to visit stores and engage with its app, even before customers reach “big project” life stages.
A centerpiece is the relaunch of its Kids Club as a perk tied to MyLowe’s Rewards, aimed at building early brand....