Loyalty360 Reads: June 9: Mattel’s Free Toy Recycling, Amazon’s Anti-Fraud Report, and More

Mattel Expands Corporate Social Responsibility to Fischer-Price
Mattel has added Fisher-Price toys to its free toy recycling initiative, as part of the toy giant’s ongoing effort to wean themselves off single-use plastics in response to the growing number of parents who are concerned about the environmental impact of plastic toys. This is in addition to the recycling program for Barbie, Mega Bloks and Matchbox products.

Mattel also has been ramping up its sustainability efforts with the release of certified carbon neutral toys, which according to Mattel is the first toy line sold at mass retail to be certified as carbon neutral.

Amazon Adds Protective Measures Against Fraud
Amazon invested more than $900 million in fraud protection and had more than 12,000 people—including machine learning scientists, software developers, and expert investigators—who were dedicated to protecting customers, brands, selling partners, and their store from counterfeit, fraud, and other forms of abuse.

The Amazon Brand Protection Report details a wide range of progress against three key areas: proactive efforts to protect Amazon’s store; industry-leading tools enabling rights owners to partner with Amazon to better protect their brands; and holding bad actors accountable.
Dollar General Expands Media Network
Dollar General announced the evolution of its media network, DGMN, which aims to unlock the next generation of growth for the retailer’s advertising partners. With DGMN, Dollar General provides access to real-time data with trusted brands to help them serve the store’s customer base.

DGMN enables advertisers to both digitally and physically build awareness and drive purchases. Dollar General’s active app users are consistently engaging with current in-app platforms to discover Digital Coupons, explore the company’s Weekly Ad, pre-shop and engage in ecommerce. The continued engagement plays a critical role in DGMN’s expanding audience-first media design.

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