Programs
DSW Launches VIP Rewards in Canada
Designer Shoe Warehouse has announced the launch of its VIP Rewards program, now available to over one million Canadian members. “The new program introduces three member tiers: VIP Club (free to join), VIP Gold ($200 annual spend), and VIP Elite ($500 annual spend). All tiers receive an accelerated reward of $5 for every 100 points earned; Club and Gold members earn one point for every $1 spent, while Elite members earn two points for every $1 spent. Additional member benefits include a $10 welcome gift upon enrollment for their next purchase in-store, birthday rewards, early access to offers, and extra points for shoe donations.”
Chase Introduces New Southwest Rewards Credit Card
The bank has partnered with Southwest Airlines to a launch a card for those loyal to the airline. “Small businesses have a buffet of credit card options available to them. If you fly Southwest often, however, it makes sense to consider this new offering. With Southwest a top airlines for its low fares and no-risk flying (canceled flight fees can be reused for future flights with no penalty), it’s a solid pick for those who travel between Southwest hub cities and don’t mind lining up by number to select a seat on the plane.”
Customer Experience
The Return of Toys R Us
The retailer is coming back, but its new stores won’t be like the old ones. “The company had about 800 locations when it was liquidated. According the Bloomberg, the retailer will come back with roughly six smaller stores and an e-commerce site this year. The new stores will be about one-third the size of the chain’s previous storefronts and offer more experiential shopping.”
Hilton to Build Tech-Driven Meeting and Event Spaces
The hotel chain is seeking to better its experience for business travelers through tech-forward meeting spaces. “The chain says it’s in discussions with a number of franchisees open to adopting two new design concepts called ensemble and character rooms. Each is already in use at select Hilton locations, but the company now aims to expand availability for event planners and business travelers after positive market testing.”
Rising Demand for Delivery Is Shifting China’s Grocery Landscape
New delivery options have changed retail in the US, but they have made an even bigger impact in China. “Carrefour SA, one of Europe’s largest grocery retailers, is unloading most of its operations in China, where big-box retailers are struggling to keep pace in a market whose shoppers are turning toward nimble delivery providers.”