Each year, mobile marketing solutions company 3Cinteractive publishes its Mobile Loyalty Report. These reports offer important insights for brands looking to improve loyalty through mobile channels. Over the past four years, the mobile reports have revealed that loyalty program growth is steady and that brands are making progress in meeting customer expectations.
Recently, Loyalty360 sat down with Margie Kupfer, Vice President of Marketing at 3Cinteractive, to discuss the 2019 report. Our conversation revealed some key data.....