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Hyatt Makes Loyalty Moves
Hyatt is making several acquisitions to enhance and expand its loyalty offerings. “Separately, the company’s loyalty partnerships continue to expand. Earlier in June, World of Hyatt added Lindblad Expeditions to its roster of partners while other wellness and experience brands continue to get pulled into the program’s orbit, as well.”
Emirates Launches Basic Business Class Fare
The airline is giving flyers the option to purchase a more basic package. “Emirates has fired the first salvo in the unbundling of business class fares. Now you can buy just the seat, with none of the other trimmings that travelers are used to with top-tier carriers. It’s a brilliant and pragmatic strategy, one that gives more choice to travelers. The tension will now be maintaining that great luxury brand halo and still letting the premium cabins do the marketing hard yards for the carrier.”
Cross-Promotion Comes to Uber Eats
The delivery service is using its sister ride-sharing platform by including a link to Uber Eats on the main Uber app page. “The company said this new feature will give riders who are new to Uber Eats a seamless way to order a meal without having to download the app. When launched through the main Uber app, a rider will be provided a web view for ordering food.”
Effective Customer Analytics
At the Gartner CX Technologies event in Sydney, best practices for customer analytics were discussed. “Customer analytics is ultimately an exercise in asking the right questions and successful change management, Gartner Senior Analyst Melissa Davis claims. And to get there, you’re better off giving up on a 360-degree of your customers and instead building a minimal viable customer data view to inform your approach.”
Sotheby’s Auction House Taken Private
You’ve probably read somewhere that Lyft and other ventures are going public. Some companies are looking to go private. Now, Sotheby’s may soon be acquired by French media entrepreneur and art collector Patrick Drahi. “The transaction, if approved by shareholders, would result in Sotheby’s returning to private ownership after 31 years as a public company traded on the New York Stock Exchange.”
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