On the second day of the 2019 Loyalty Expo, attendees witnessed a session titled “The State of Customer Loyalty in Retail.” The session, moderated by Rodman Likes, Vice President of Sales for Formation, saw Lisa Erickson, Senior Director of CRM and Loyalty for Sleep Number, and Karen Szarvas, Director of Loyalty Marketing for The Vitamin Shoppe, discussing their vertical’s table stakes.
“As we all know, the state of loyalty in retail is a bit murky right now,” said Likes in his opening remarks. &ldquo....