Loyalty360 Reads: July 19: Lowe’s Corporate Responsibility Report, Burger King Appoints Chief Digital Officer, and More

Lowe’s Meets Emissions Reduction Target Early
Lowe’s has reduced emissions by 42% over the past five years and cut its energy usag by more than 10% last year in part by increasing the amount of renewable energy it uses in its operations. Some ways it lowered its carbon footprint were through efficient HVAC systems, LED lighting, and building management technologies at its stores and distribution centers. It also increased the use of renewable energy across its operations.
The company recently released its 2021 corporate responsibility report and says it has met its original emissions reduction target four years early. Lowes will seek to reach net-zero, including Scope 3 emissions, across its entire value chain.
Burger King Appoints Chief Digital Officer
Burger King announced Thibault Roux will serve as Chief Digital Officer in the U.S. and Canada. Roux will work closely with the Burger King digital team to guide the digital growth strategy centered on creating the best guest experience.
Says Tom Curtis, president of Burger King North America, “Thibault will partner across analytics, marketing, operations and restaurant technology teams to integrate the digital guest experience into everything we do as a brand—with the aim of both exceeding guest expectations and driving profitable restaurant traffic.”
McAlister’s Celebrates Free Tea Day
McAlister’s Deli’s locations nationwide will celebrate Free Tea Day by offering customers a free 32 oz. cup of their Famous Sweet Tea. McAlister’s Deli Famous Sweet Tea was introduced over 30 years ago, made fresh with Orange Pekoe Black Tea leaves.
The Free Tea Day includes sweet and unsweetened tea, plus half and half tea/lemonade beverages, and is valid in-store or via online orders through the app or website.

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