Programs
BP Launches New Loyalty Program
BP has launched a new loyalty initiative based on a survey of 2,000 UK adults about what makes them feel good. “The scheme gives customers the chance to enjoy the ‘feel good factor,’ with points earned on fuel and shop purchases—and redeemable from as little as £1.”
How Delta’s Loyalty Offering Is Improving Its Direct Booking Business
Delta’s investment in customer retention is paying off. “Earlier this year it signed a new....